Enriching the community by investing in Australias culture

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Enriching the community byinvesting in
Australias culture
Australia Business Arts Foundation
Kathy Knott, AbaF adviceBank Manager QLD
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AbaF Mission

• Increase private support for Australias arts and
  culture
• Encourage awareness of what it is to be Australian

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AbaF Strategies

• FACILITATING
• ADVOCATING
• PROMOTING
• COMMUNICATING
• Todays presentation focus

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FACILITATINGEquipping arts and business to
themselves form strategic, sustainable
partnerships

• Business case methodology
• common framework and language
• Business advice on arts partnerships
• Over 200 companies advised nationally
• Business Arts Exchanges

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FACILITATING contEquipping arts and business to
themselves form strategic, sustainable
partnerships

• Training and advice for arts bodies
• Over 400 arts organisation representatives
  trained
• AbaF adviceBank
• Launched March 2003

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FACILITATING contEquipping arts and business to
themselves form strategic, sustainable
partnerships

• Research
• Marketplace trends and individual business
  circumstances
• How to Guides
• Blue Book for business
• Red Book for the arts
• Gold Book illustrating best practice
• Purple Book for partnership contracts

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OUTCOMES AbaF programs

• Growing corporate awareness that it is good
  business to engage with the arts
• Greater capacity of the arts to engage with
  business
• Indications that private sector arts sponsorship
  is increasing, eg 29.2m in 1996 compared with
  80.3m in 1999 (ABS)

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adviceBank

• National Partner KPMG
• adviceBank matches volunteer business advisers
  with arts managers to achieve mutually agreed,
  specific business outcomes for the arts
  organisation

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adviceBank projects

• Projects are
• Short term
• Individually negotiated
• Flexible
• With measurable positive outcomes for the arts

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Business advisers provide

• Time
• Expertise knowledge and skills
• Business principles, templates, materials
• An outsiders perspective
• Philosophy is transfer of skills, mentoring

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Project areas

• Volunteers may provide skills in many areas of
  business
• Strategic Business Planning
• IT and Website development
• Marketing research
• Human Resources
• Occupational health safety
• Project management
• Financial skills

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Benefits of being involved

• Arts organisation
• Business Adviser
• Employer

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AbaFs role

• Match the business adviser with the arts
  organisation
• Back seat/support role once underway
• The process

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OUTCOMES AdviceBankQLD

• Launched March 2003 1 confirmed placement
• 3 placement meetings in progress
• 7 business advisers signed up
• 7 arts/cultural organisations signed up