NEW ADDRESS INFORMATION SERVICES

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NEW ADDRESS INFORMATION SERVICES
MTAC MEETING JULY 30 AUGUST 2, 2001
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New Address Information ServicesDelivery Point
Validation (DPV)Electronic Address Sequencing
(EAS)
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DELIVERY POINT VALIDATION (DPV)WHAT IS IT?

• DPV Technology Is Based On Compression Of Data
  Into Secure Binary SHA-1 Hash Table Form That Can
  Provide Yes Or No Answers Back When Interrogated.
• Using This Approach The Entire USPS Delivery
  Point File Of 147 Million Addresses Has Been
  Condensed To A 600mb File.
• This File Is The DPV Data Product.

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DELIVERY POINT VALIDATION (DPV) HOW DO YOU USE
IT?

• The DPV Data Product Can Only Be Used In
  Conjunction With USPS CASS-Certified ZIP4
  Address Matching Products.
• After An Address Has Matched To A Range-Based
  ZIP4 Record, An Encoded Inquiry Is Made To The
  DPV Data Product To Determine If The Address Can
  Be Confirmed As A Specific Delivery Point.

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DELIVERY POINT VALIDATION (DPV) HOW DO YOU USE
IT? (cont.)

• The Combination Of Information Returned From The
  ZIP4 Match And The DPV Inquiry Will Provide
  Mailers The Ability To
• Confirm The Address As A Delivery Point.
• If Not Confirmed, An Increased Level Of
  Information Is Available For Mailers To Make
  Decisions.

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DELIVERY POINT VALIDATION (DPV) HOW DO YOU USE
IT? (cont.)

• EXAMPLE
• Input Address 123 MAIN ST APT 121
• Matches To The ZIP4 Range Record 123123 MAIN
  ST APT 101-199
• However, The DPV Inquiry From This Match Returns
  A No Answer.
• Possible Reasons
• 1. The Apt Number May Be Extraneous
• 2. The Apt Number May Be Transposed
• 3. The Apt Number May Not Have Been Added To The
  USPS Database Yet.

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DELIVERY POINT VALIDATION (DPV) WHAT IS THE
OPPORTUNITY?

• Tests With Commercial Lists Show That Between 4
  - 7 Of Addresses That Can Be ZIP4 Coded Cannot
  Be DPV Confirmed.

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DELIVERY POINT VALIDATION (DPV) HOW WILL DPV BE
MADE AVAILABLE?

• There Will Be Two Methods, the First Is.
• As a USPS Licensed Product.
• The Product Will Be Licensed To Commercial
  Software Vendors for Integration Into Their
  Address-Matching Software Which Is USPS Coding
  Accuracy Support (CASS) Certified.
• The Product Will Provide Information Directly
  Related To Improving Address Quality, Such As
  Yes/No Confirmation Of An Address As A USPS
  Delivery Point Or As A CMRA.
• The DPV Product For Vendor Licensing Will Be
  Available in Late August 2001.

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DELIVERY POINT VALIDATION (DPV) HOW WILL DPV BE
MADE AVAILABLE? (cont.)

• The Second Is...
• As USPS Licensed Service.
• The Existing DSF Licensed Service and Its
  Technology Base Will Be Replaced With a New,
  Second-Generation DSF Service That Will Be DPV
  Technology Based.
• The DPV Based Service Will Provide All of the
  Functionality of the Existing DSF Licensed
  Service.

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DELIVERY POINT VALIDATION (DPV) HOW WILL DPV BE
MADE AVAILABLE? (cont.)

• Due To The Improved Data Protection That DPV
  Offers, It Will Be An Open Licensed Service
  Offering, Much Like FASTForwardTM, Available To
  All Who Meet The USPS License Requirements And
  Standards.
• Applications For Licensed Service Providers Will
  Be Accepted Beginning In Mid-August 2001.

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ELECTRONIC ADDRESS SEQUENCING (EAS)

• EAS Is A New Service Available From The National
  Customer Support Center (NCSC) Created As Result
  Of MTAC Workgroup.
• It Is The Electronic Version Of The Existing DMM
  A920 Address Sequencing Service.
• It Provides The Opportunity To Electronically
  Qualify Address Lists For All Carrier Route Rates
  And To Receive Bi-Monthly Electronic CDS Updates.
• The Processing Fees Remain The Same As Manual
  Process.
• Files Are Accepted On All Standard Electronic
  Media.

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ELECTRONIC ADDRESS SEQUENCING (EAS)

• EAS Was Activated On July 1, 2001
• 14 Customers
• 1941 ZIP Codes Submitted For Qualification
• 74 Qualified For CDS
• Average Turnaround Time Of 6 Days (Versus 30 For
  Manual)

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ELECTRONIC ADDRESS SEQUENCING (EAS)

• Contacts At The National Customer Support
  Center
• Dewitt Crawford or Becky Dunn 1-800-331-5746

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Thank You