Jessica Beck

1

• Jessica Beck
• Beth Croston
• Jamie Klingler
• Krista Lauritsen
• Alisha McNabb

2
Our Mission

• Becoming our customers main source for formal
  dresses by providing a unique online shopping
  experience.

3
The Dezine Team

• President and CEO, Jessica Beck
• Director of Marketing, Beth Croston
• Director of Finance, Jamie Klingler
• Director of MIS Operations, Krista Lauritsen
• Director of Production and Distribution, Alisha
  McNabb

4
Market Trends

• The dot-com generation has moved to the
  Internet for their prom needs
• Prom is a 2 billion a year industry, with 2
  million teenage girls attending each year
• The average attendee spends 541 on a dress and
  other expenses
• Ten percent of girls buy their prom dress online

5
Opportunities

• Girls currently have difficulty finding a unique
  dress in the perfect size, style, and color on
  and offline
• Our unique services will allow us to capitalize
  on a market with unmet needs

6
Business Concept

• Dezine Team has developed the opportunity for
  customers to custom design their dress
• Customers can submit measurements, and we will
  recommend a size to best fit them
• Customers can mix-and-match styles, sizes, and
  colors, while viewing how the pieces look
  together
• Styles will be updated seasonally

7
Website Plan
8
Competition

• Online
• prom-dresses.com and bestpromdresses.com
• Offline
• Davids Bridal, Gantos, Macys
• Our competitive advantage
• Online stores offer limited styles, sizes, and
  opportunities for creative input by customer
• Offline custom-made prom dresses are high-priced

9
Goals and Objectives

• Five Year Goals
• Capture at least 1 of online dress shoppers in
  first year, and 4 by year five
• First year profits of 133,011, increasing to
  660,250 in year five
• Expand to offer My Virtual Model, mens vests,
  referral program, more styles and colors

10
Financial Plan

• iVestido is expecting sales to increase by 25
  each year
• Revenues will reach 2 million in year five, with
  dresses selling at an average price of 250
• iVestido offers a 62 return on investment in
  year one with potential to reach 300 at the end
  of year five

11
Resource Requirements

• Personnel requirements
• Sewing machine operators, and an outsourced
  seasonal designer
• Financial requirements
• Start-up costs of 85,000

12
Potential Risks

• Potential Risks
• Overstate Sales
• Understate Sales
• Large number of returns

13
Conclusion

• iVestido offers unique services
• A large profit within year one of operation
• Estimated ROI of over 300 at the end of five
  years

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