IMPROVING YOUR ORGANIZATIONS USE OF THE INTERNET

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IMPROVING YOUR ORGANIZATIONS USE OF THE INTERNET
AUGUST 4, 2005
WWW.BULLSEYEMETRIX.COM
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Bullseye Metrix Overview
Search Engine Marketing
Web Hosting
Bullseye Metrix
Email Marketing
Web Promotions
Marketing ROI Metrics
Affiliate Marketing
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Topics
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Web Marketing Process
Attract
Capture
Capitalize
Evolve
Maximize

• Get Customers
• to Find You
• Identify Them
• What Makes
• Them Tick?
• What Can You
• Do For Them?

• Design
• Development
• Call To Action
• Marketing Plan
• Reinforce Corporate Identity

• Email Marketing
• Establish
• Relationships
• Make Buying
• Easy
• Inform Engage

• Did You Reach The
• Target Audience?
• Did You Get The
• Desired Results?
• ROI?
• What Can Be
• Improved?

• Search Engine
• Marketing
• Affiliate
• Marketing
• Targeted
• Campaigns

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Search Engine Marketing
2 Methods
Organic or Natural Search Engine Listings
Pay-Per-Click (PPC) Sponsored Advertising
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Keyword Research
Word Tracker

• Organic
• Listings
• Where Your Competitors Are
• Ranking
• Where Are The
• Niches
• Best Opportunities
• For Rankings

• PPC
• Listings
• What Your Competitors Are Doing
• How Much They Are Spending
• Maximum
• Exposure for
• You Budget

of Searches
Amt. of Traffic
Cost of PPC
Yahoo Google
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SEO Basics
Invisible Elements
Visible Elements
Website Architecture
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The Balance
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Yahoo PPC Example
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Yahoo PPC Pricing Example
Competitor C
Competitor B
Competitor A
YAHOO
1.00 Position 3
2.00 Position 2
2.35 Position 1
Word A
.36 Position 2
.55 Position 1
.35 Position 3
Word B
N/A
N/A
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Word C
.10 Position 2
2.18 Position 1
N/A
Word D
1.00 Position 2
N/A
1.00 Position 1
Word E
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Affiliate Marketing Example
Attract
Click
Convert
Affiliates Website
Link to Your Website
Purchase
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Affiliate Marketing Benefits
1. You Dont Pay Unless A Sale is Made
2. Low Startup Costs
3. Pay for What You Use
4. Improves Search Engine Presence
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Email Marketing
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Email Marketing With Tracking
Read Message Took No Action
Read Message Took Action
Did Not Read Your Message
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Measuring ROI
Search Engine Marketing
Web Analytics Measure ROI
Affiliate Marketing
Email Marketing
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Conversion Pyramid
Home Page
100
Product Pages
60
Shopping Cart
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Checkout Process
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Conversion
5
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Web Analytics Software
Low End
Middle
High End
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• Visits vs. Hits
• Top Entry Pages
• Top Exit Pages
• FREE - 100

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Conversion Tracking Strategy
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2
3
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• Create a Unique
• Landing Page
• for Each PPC Ad.

• Create a Unique
• Page for People
• Who Checkout.
• Make a Page that
• No One Would
• Arrive at Unless
• They Made a
• Purchase.

• Use the Google
• Yahoo FREE
• Conversion
• Tracking Scripts
• The Script is Put
• On Your Unique
• Checkout Page.

• On Each Landing
• Page, Create a
• 301 Redirect to
• the Desired
• Page.

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Useful Links
www.searchenginewatch.com www.webmasterworld.com
www.bullseyemetrix.com www.constantcontact.com www
.exacttarget.com
www.commissionjunction.com www.myaffiliateprogram.
com
www.webtrends.com www.nettracker.com
www.u4eadesign.com
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Thank You !
Jon-Karl Klietsch e. jkk_at_bullseyemetrix.com p.
612.801.1900

• WWW.BULLSEYEMETRIX.COM