HOLOGRAVURE

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HOLOGRAVURE

• 1984 
• Birth of the Hologravure technology (new 3D
  technology in traditional printing) in France

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1984
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FRANCE - JAPAN - AFRICA

• First 3D Hologravure advertising campaigns (PTT,
  ESA, Antenne 2, Agfa-Gevaert, Elisabeth de
  Senneville, Twentieth Century Fox, Eurocard,
  Japan fun fair, Knockout, Mars alimentaire,
  Laboratoires Urgo, Advertising agencies)
• First 3D Hologravure signs
• First 3D Hologravure skirts (Elisabeth de
  Senneville)
• First 3D Hologravure fine art (Alain Schmittze
  paintings, Vasarelli)

• First 3D Hologravure movie posters (Legend by
  Ridley Scott)
• First 3D Hologravure politic posters (africa)
• First 3D Hologravure credit cards / smartcards
• First 3D Hologravure calendars / book covers
• First 3D Hologravure patterned wall paper
• First 3D Hologravure exhibition logo

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Characteristics of the Hologravure

•  - Images, completely stable in space
•  - No image jumping, unless required
•  - Large format prints produced at high speed (6,
  000 sheets an hour, in offset)
•  - The possibility of increasing the number of
  spatial planes (inside and outside the image)
•  - A union between 2D and 3D on the same support
  and the insertion of dynamic effects, visible
  when moving in front of the image
•  - The possible integration of security codes,
  impossible to forge

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1985 - 1987
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1988 - 1989
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PARIS EXHIBITION
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USA - SOUTH AMERICA - FRANCE - JAPAN

• 3D Hologravure usa advertising campaigns (Coca
  cola, Pepsi cola, Coors dry, Miller beer, Dr.
  Pepper, Absolut vodka, Absolut Kurant, Bacardi,
  Fina, Las Vegas, Twentieth Century Fox, Universal
  studios, Warner Bros, M TV, Gamesa, Phillip
  Morris, Parliament, Seven-Eleven, Gini, Perfume,
  etc.)
• 3D Hologravure south america advertising
  campaigns (Pepsico, Sabritas)
• 3D Hologravure postcards (Hallmark)
• 3D Hologravure sport cards (nfl, donruss,
  whataburger, etc)

• 3D Hologravure dosage cards (Bouchara
  laboratories, France)
• 3D Hologravure south america religious cards
• 3D Hologravure credit cards / smartcards (nts)
• 3D Hologravure organizers / games / covers
• 3D Hologravure CD covers
• 3D Hologravure comic books and cards (Gamesa, The
  Green Hornet)
• 3D Hologravure posters (Halloween, etc.)

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1990 - 1992
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1993 - 1995 (a)
1993 - 1995
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1993 - 1995 (b)
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1996 - 1998
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1999 - 2000
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CHINA - TAIWAN - ASIA

• 3D Hologravure Asia advertising campaigns
  (Motorola, Absolut vodka, Bacardi, Bao zuan,
  Bombay sapphire, Liuyanghe, Maoxiang, Wuliangye,
  Kao liang, Sot, Kinmen, Fu Chun Jiu, etc.)
• 3D Hologravure material
• 3D Hologravure cards
• 3D Hologravure goods (thongs, playing cards,
  pencil cases, pencil boxes, lampshades,
  calendars, organizers, beer mats, mouse pads,
  table mats, etc)

• 3D Hologravure packaging
• 3D Hologravure Asia religious cards

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2001 - 2002
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2001 - VOLUME
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2001 - VOLUME IN SPACE
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2003 - 2004
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HOLOGRAVURE TECHNOLOGY

• Technology
• Research
• Development
• Teaching
• By Science and Design since 1984

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WWW.SCIENCE-AND-DESIGN.COMEnjoy your visit !
Dynamic effects
Dynamic effects
Dynamic effects
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www.science-and-design.com Enjoy your visit !
The light beam move
The circles move
3D Hologravuredynamic playing-card
Light movinginside the leg
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www.science-and-design.com Enjoy your visit !
3D Hologravureplaying-card
3D Hologravuredynamicplaying-card
3D Hologravuredynamicplaying-card