Team Members:

1
Team Members Glen Mercer Sai Yu Joseph
Luong Mark Purcha
2
Introduction

• The Strategic Floor Layout
• Build A Bear Process
• Customer and Employee Relationship
• The Success of Build-A-Bear

3
Floor Layout

• The layout leading to the creation of the
  bear.
• The U shaped flow of the customers
• The strategic placement of utilities and tools
  to create bear.

4
Entrance
5
Floor Layout
6
The Bears
7
Stuffer
8
Accessories
9
The Life of the Bear
10
Build-A-Process

• Bear Selection
• Music
• Bear Stuffing
• Clothing and Accessories
• Birth Certificate
• Check Out

11
Customer and Employee Relationship

• Quality of store and products
• Quality of service
• Customer satisfaction
• Variety of products and accessories
• Success of pleasing the customer
• Fun factor

12
The Success of Build-A-Bear

• Uniqueness of products
• 4 stars customer satisfaction
• Customer involvement in the process of building
  the final product
• Final product has a high personal value
  attachment
• Long term maintenance of customer relationship
• Product tailored for both children and adults

13
The Success of Build-A-Bear

• 2002 Merchandising Achievement Award
• 2002 Technology Awards
• 2001 Best Places to Work
• 2001 E-commerce Awards

Source http//buildabear.com/aboutUs/award.cfm
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The End
Questions and Comments