Impact Health NDAC Meeting

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Impact Health NDAC Meeting
Stewart Levy R.Ph. January 14, 2005
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Agenda

• Introduction to Impact Health and the Biometric
  Testing Industry
• Scope of services and examples of consumer
  outreach projects
• Process for cholesterol screening programs
• Results from programs and need for Cholesterol
  screenings / overall CV Health Education
• Retail Venue Challenges and Opportunities
• Impact of OTC Statins on the Biometric Testing
  Industry

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The Mission of Impact Health
As the countrys leading Clinical Marketing
and Biometric Testing Organization, our mission
is to provide a clinical experience to consumers
creating a teachable moment that promotes
healthy decisions related to products, services
and lifestyle.
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Impact Health Sample List of Customers

• Advocacy Groups
• Agencies
• Consumer Organizations
• Employers
• Health Promotion Companies
• Food Companies
• Managed Care Organizations
• OTC Companies
• Pharmaceutical Industry
• Pharmacy Chains

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Impact Health Background Information

• 17 years of existence
• Hold Federal CLIA certification and approval in
  individual states where required
• Act in accordance to HIPPA guidelines
• Carries professional liability insurance that
  covers clinical testing
• Maintains an active quality assurance program
  which includes a comprehensive set of policies,
  procedures, and practices necessary to assure
  that the laboratory's results are reliable
• Participates in mandatory and optional
  proficiency testing programs
• Training includes clinical relevance, testing
  protocols, counseling, OSHA blood borne
  pathogens, HIPAA guidelines and more

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Types of organizations that perform community
cholesterol screenings

• Local Biometric Screening Companies Cottage
  industry
• Few National Firms
• Local Hospitals
• Advocacy Groups with volunteers
• Temporary Nursing Staffing Firms

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Biometric Screening - Scope of Services

• Consulting and Marketing Development
• Health Risk Assessment Utilization of validated
  assessment tool to identify and stratify risk
• Clinical Testing Utilization of CLIA waived
  technology
• Health Education Counseling based on ATP III
  and JNC VII norms
• Screening not Diagnostic Those at risk are
  encouraged to speak with their healthcare
  provider
• Data and Reporting
• Aggregate Reports
• Follow-up communication to participant and
  physician
• Market Research
• Outcomes measurements

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Cardiovascular Consumer Education Process
Data Collection Paper or Computer Registration
Risk Evaluation -
Teachable Moment Counseling and Distribution of
brochures on cholesterol management Send
results to physician
Cholesterol Testing
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Rationale for Cholesterol Testing
2002 Rx Company Sponsored Initiative

• 52 of the respondents did not know their
  cholesterol level before the screening event
• 34 of respondents contacted their doctor about
  managing their cholesterol after the event
• 57 of the people who contacted their doctor did
  so within one month
• 36 of the people who contacted their doctor
  reported that they were prescribed medication to
  manage their cholesterol
• 28 paid more attention to prescription drug
  advertisements after the screening event
• 60 of those surveyed would return at least once
  or twice a year for screening 37 even more
  often
• 80 of the people surveyed agreed that screenings
  are a good place to learn about health and health
  care products to manage cholesterol
• 52 preferred screening events to television,
  magazine or other DTC marketing as an information
  source

Refer to Taking Action Screening Programs
Motivate Consumer Behavior Research for details
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Examples of Cholesterol Screening Programs

• Multicultural Cholesterol Awareness Sana La
  Rana community outreach campaign to educate
  latino consumers about CV risks
• Advocacy Group Programs Sister to Sister
  Program - provide cholesterol screening and
  education to women
• Retail Screening Campaigns
• WalMart Cholesterol Program 140,000 consumers
  during February 04
• 2005 Walgreens Wellness Tour 24 states
• Pharmaceutical Company Tune up for Health
• Employer Programs Various ongoing programs to
  reduce health care costs

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Walgreens Wellness Tour
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Retail Venue Challenges

• Pharmacist Training for Clinical Testing
• Staffing issues Outsourcing
• Marketing screening at local level
• Regulatory and Quality Control Standards
• Space Requirements
• Logistics Management

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Retail Venue Opportunities

• Convenience of retail site as a venue for
  Cholesterol health education
• Pharmacist professional knowledge
• Retail marketing resources instore radio, flyers,
  circulars, databases to invite people into health
  fair
• Consumers ongoing presence at a retail location
• OTC, food and Rx therapeutic options for
  treatment available at retail

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Impact of OTC Statins on the Biometric Testing
Industry

• The biometric industry may need to respond to the
  launch of OTC statins with the following
  strategies
• Develop professional staff to support retailers
  who may be interested in outsourcing their
  screening services
• Develop to develop field-based consultative
  services for those retailers who are interested
  in screening themselves in partnership with
  organizations that will train pharmacists
• Link education about OTC statins to screening
  programs performed in other venues e.g. Employers
• Develop health educational resources, with OTC
  statin companies, to distribute during counseling
  to insure appropriate consumers consider OTC
  statin utilization.