The power to change the world

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The power to change the world
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What is Junior Energy?

• Junior Energy's mission is to work in classrooms
  and schools to help children discover how they
  can positively impact the planet by engaging
  their parents, family, friends and neighbors in
  small, simple actions.

Junior Energy is 501(c)(3) organization
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Components

• Fully integrated program incorporates four
  important steps to move kids from ideas to action

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Benefits
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Goals
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Clinton Global Initiative Commitment
Junior Energy, in its initial three years, has
the potential to impact an estimated 10,000
families in at least three states, including New
York, New Jersey, and Pennsylvania. This will
save at least 60 million kWh and eliminate more
than 94 million pounds of greenhouse gas
emissions.
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Progress to Date

• November 08 Launch in PS 187, NY a SUCCESS
• February 09 PS 59 (NY) and Sicomac School (NJ)
• March 09 PS 20 (Queens), MS 278 (Inwood),
  Closter (NJ)
• April 09 Norwood (NJ), PS 24 (Bronx), Petrides
  School (Staten Island), Cresskill (NJ)
• Partnerships TCPi, Project Green Schools, Solar
  One, Finding Dulcinea, Ultimate Gaga, National
  Environmental Education Week, UFT

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Junior Energy Philosophy

• The 3 Es

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Building Blocks
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Empowerment

• Young people are the next generation of leaders
• In a national survey of kids ages 8-12, 85
  percent of respondents believed that they could
  lead their family to do what is needed to consume
  less energy in the home.
• Junior Energy gives students the resources to
  understand todays most pressing problems and the
  tools to take action on them.

Source Ad Council
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Education
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Environment
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Action

• If every child in America changed one light
  bulb, each year we would save enough energy to
  light nearly 2 million homes and reduce energy
  bills by 380 million. In addition, the savings
  in greenhouse gases would be equivalent to the
  emissions from more than half a million cars.

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How it Works
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Fundraiser Specifics

• Approximately 1 per pack of bulbs goes back to
  your school
• All proceeds remaining after the actual
  manufacturer cost of the bulb go directly to the
  school
• Junior Energy does not keep any of the funds we
  are a privately funded non-profit organization

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Pricing per Bulb
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How It Works
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On-Line Follow Up
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Keys to Success

• In-school champion PTA, Teacher or Parent
• Creative marketing plan innovative ideas
• Know your audience help schools tailor program
• Engage students marketing, selling, distribution
• Information be sure parents understand the
  product
• Setting goals have number of bulbs, GHG
  reduction or project in mind
• Every student is a winner anyone who changes a
  bulb is a hero

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Feedback Loop
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Mercury Concerns

• Bulbs purchased have least amount of mercury of
  CFLs on market (about 1.7 mg)
• All regular fluorescent bulbs now used in offices
  and schools have mercury in them---a standard
  T-12 bulb has 12 milligrams
• Junior Energy site provides instructions for bulb
  accident clean-ups and recycling
• Proper handling will prevent breakage---bulbs
  will be packaged for safety

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THANK YOU