Communicating with Young Adults

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Communicating with Young Adults
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Prayer
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• We don't join churches just because we've always
  been members, or because our parents have always
  been members
• We look for places that are going to serve our
  needs and interests.
• Donald A. Luidens, professor at Hope
  CollegeHolland, Michigan.

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• Just one-third of 18- to 29-year-olds say they've
  attended a religious service in the last week,
  the smallest share of any age group.
• Gallup Organization

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• Kids are pretty religious, teens are incurably
  religious, but then when young people head off to
  college, the practice levels definitely fall off.
• George Gallup, Jr.

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• Young adults want to come together in a live
  setting. In churches, and in community, that's
  where the power is really felt, and that's what
  young people are looking for.
• George Gallup, Jr.

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Are you even onyoung adults radar screens?
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Who are Young Adults?

• Special

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Who are Young Adults?

• Special
• Sheltered

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Who are Young Adults?

• Special
• Sheltered
• Confident

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Who are Young Adults?

• Special
• Sheltered
• Confident
• Team-Oriented

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Who are Young Adults?

• Special
• Sheltered
• Confident
• Team-Oriented
• Conventional

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Who are Young Adults?

• Special
• Sheltered
• Confident
• Team-Oriented
• Conventional
• Pressured

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Who are Young Adults?

• Special
• Sheltered
• Confident
• Team-Oriented
• Conventional
• Pressured
• Achieving

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Who are Young Adults?
How does your parish appeal to these core
characteristics of young adults?

• Special
• Sheltered
• Confident
• Team-Oriented
• Conventional
• Pressured
• Achieving

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Why YoungAdults leave

• Wanted break from church 27
• Church folks hypocritical 26
• Moved to college 25
• Tied up with work 23
• Moved away from home church 22
• Too busy 22
• Felt disconnected to people at church 20
• Disagreed with churchs on political/social
  issues 18
• Spent more time with friends outside church 17
• Only went before to please others 17

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Why YoungAdults Stay

• Its vital a relationship with God 65
• It guides decisions in life 58
• It helps me become a better person 50
• Im following familys example 43
• Church activities were a big part of my life 35
• It helps in getting through a difficult time 30
• I fear living without spiritual guidance 24

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Sometimes its the topic

• Stewardship and basic skills becomes
• What you need to know about managing your money

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Sometimes its the topic

• Prayerful Meditation and Stress Management
  becomes
• When life gets too loud and busy

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Sometimes its the topic

• Discernment and Healthy Relationships becomes
• How do I know if this is the right person for
  me?

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Sometimes its the topic

• Discernment and Vocation becomes
• Making the tough decisions in life

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Communication Venues
Church Bulletin/ Poster
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Communication Venues
Direct Mailing
Church Bulletin/ Poster
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Communication Venues
Advertising
Direct Mailing
Church Bulletin/ Poster
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Communication Venues
Word of Mouth
Advertising
Direct Mailing
Church Bulletin/ Poster
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Communication Venues
Tech-ing Up
Word of Mouth
Advertising
Direct Mailing
Church Bulletin/ Poster
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Communication Venues
Viral Marketing
Tech-ing Up
Word of Mouth
Advertising
Direct Mailing
Church Bulletin/ Poster
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Communication Venues
Direct Outreach
Viral Marketing
Tech-ing Up
Word of Mouth
Advertising
Direct Mailing
Church Bulletin/ Poster
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Communication Venues
Direct Outreach
Outside your walls
Viral Marketing
Tech-ing Up
Word of Mouth
Advertising
Inside your walls
Direct Mailing
Church Bulletin/ Poster
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For the journey

• authority
• a walking stick
• sandals
• no food, no sack, no money . . . not a second
  tunic.
• Seek welcome

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• Oh Come All Ye Faithful - Religious institutions
  marketing towards young adults AMERICAN
  DEMOGRAPHICS,  June 1, 2001  http//findarticles.
  com/p/articles/mi_m4021/is_2001_June_1/ai_76579416
  /pg_1