Programs for Young Engineers

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Programs for Young Engineers

• Maureen Mandel
• Director of Member Services
• ASME

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Appealing to the Younger Member

• Define your audience
• Research the market
• Build value to attract - and retain - members
• Communicate your benefits

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Retaining Young Members

• Effective communication is key
• Get accurate address information from the
  graduating student
  
• Give them a place to go and make them welcome

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Retaining Young Members

• Effective communication is key
• Talk to them and ask them what they need
• Provide the benefits they want, and let
  them know what is available
  

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Retaining Young Members

• Get accurate address information from the
  graduating student
  
• Keep the permanent address on file
• Give them a reason to stay in touch with you
• Communicate through several different mediums
  and let them do the same
  

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Retaining Young Members

• Get accurate address information from the
  graduating student
  
• Send e-mails, postcards and letters. Remind
  them of the benefits they may be missing -
  magazine, newsletters, job leads, conferences,
  special member-only programs

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Retaining Young Members

• Postcard to graduating members, reminding them of
  benefits and giving them easy methods to update
  their address
  
• Student E-zine - sent monthly via e-mail to
  students with ASME news
  
• FasTrack E-zine - sent monthly via e-mail to YEs
  with ASME news

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Retaining Young Members

• Give them a place to go and make them welcome
• Make sure that your volunteer structure welcomes
  young membersat every level
  
• Create special programs to introduce young
  members into the governance structure
  

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Retaining Young Members

• Talk to them and ask them what they need and
  want.
  
• Every member has an opinion and likes to be
  asked. You can use informal luncheons, campus
  visits, focus groups, surveys - mailed, online,
  telephone, etc. to gather your information

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Retaining Young Members

• Provide the benefits they want and let them know
  what is available
  
• Make it easy for them to upgrade their
  membership
  
• Provide a prorated member dues structure
• Communicate with them about the available
  programs and what you are bringing on board
  

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Retaining Young Members

• Graduating Students receive their membership
  renewal statement with an Automatic Upgrade to
  Member status.
  
• Graduating students can take advantage of the a
  discounted member dues structure over the first
  four years out of school.

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Young Member Programs

• Young Engineers Center on ASME.org - includes
  publications, events and career information to
  help YEs
  
• Student Center - includes publications, events,
  links to career information, internship site,
  scholarships student loans

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Young Member Programs

• ME Today ME Advantage printed as one
  publication exposes students to career topics
  early
  
• Online Career QA - an online source for career
  questions online
  
• E-Mentoring Program
• Career/Life Guide an online guidance resource for
  YEs in transition

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Young Member Programs

• Job database users are encouraged to post
  internships and entry level jobs free of charge
  in order to attract new engineers to the site.
  
• Educational career forums are held to inform
  young members (and non-members) about changes and
  opportunities in engineering careers

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Member Benefit JobCoach

• Benefits
• One-stop resource for lifelong career
  development
  
• Career coaching provided by highly qualified,
  certified experts
  
• Access to industry-specific career information
• Ability to email career experts for personal
  support and recommendations
  
• Preferred pricing (discounts) for ASME members

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Member Benefit JobCoach

• Ideal for engineers who want to
• Write a résumé that captures employers attention
  
  
• Turn interviews into job offers
• Re-invigorate their careers with guidance from a
  professional coach
  
• Find the best work environment for their
  behavioral and communication style
  
• Negotiate the best employment offer possible.

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Whats Next

• Explore online communities
• Re-vamp ASME.org to make My ASME
• Focus on Employers

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Our conclusions

• Communicate with the market to understand their
  wants and needs
  
• Make it easy for them to renew and to
  participate
  
• Use every form of communication available -
  direct mail, newsletters, e-mail, Internet,
  telephone