STEAM

1
STEAM

• STANDARDIZED TERRITORIAL
• EVALUATION AND ANALYSIS FOR
• MANAGEMENT

2
STEAM Personnel

• STEAM MANAGERS NRD EPOs
• CNRC (Code 355) STEAM TEAM LEADER Walter T.
  Aldridge
• Members Rich Van Meter
• and Judy Arcy

3
STEAM IS

• 1000s of Numbers!
• 100s of Zip Codes!
• Columns of Data!
• Formulas Percents
• Demographics
• Computer Analysis
• A Tool!

4
STEAM is...

• a database with basic market information about
  your NRD
• an analysis tool to assist in understanding these
  markets
• a planning tool for manning and resource
  allocation

5
STEAM Objectives are to

• Identify and locate the recruitable population
• Identify actual production by Zipcode
• Assign fair market shares based on market
  percentage
• Help assign recruiters to station based on
  percentage of market and percentage of recruiters
• Help assign goals to stations and zones
• Help analyze performance using Navy and DoD ASAD

6
STEAM COMPONENTS

• STEAM IS A SYSTEMATIC ANALYSIS OF
• DEMOGRAPHICS WITHIN A NRD
• THE PRIMARY OUTPUTS OF THE STEAM PROCESS ARE
• (1) MARKET SHARE.
• (2) RECRUITER ASSIGNMENT FACTOR.

7
STEAM FOCUS

• DETERMINE WHERE THE MARKET IS
• ASSIGN RECRUITERS TO THAT MARKET
• FAIRLY ASSIGN GOALS

8
STEAM ANALYSIS

• DEMOGRAPHIC DATAoverall population figures and
  paticular subgroups
• PRODUCTION DATA all service and Navy production
  data
• GEOGRAPHIC DATA zip code exclusive

9
STEAM TEAM

• A STEAM Team should be established in order to
  
• -Assign responsibilities
• -Provide for command guidance
• -Provide forum to review,
• discuss, implement proposed
• changes

10
STEAM TEAM COMPOSITION

• CO
• Executive Officer
• EPO
• Chief Recruiter
• EdSpec(s)
• LEADS Supervisor
• Statistician
• Zone Supervisors

11
STEAM MEETING AGENDA ITEMS

• Proposed Changes to Zip alignments and
  realignments
• AnyZIP code or data changes
• Proposed changes in territory
• Monitor schedule

ISSUES!
12
NRD STEAM SCHEDULE

• NRD conducts ANNUAL STEAM update
• ASAD is updated quarterly
• STEAM is updated whenever a change in NRS/Zone
  alignment occurs

13
STEAM PROGRAM

• ASSIGNMENT OF RESPONSIBILITIES

14
CNRC RESPONSIBILITIES

• ANNUALLY DISTRIBUTE ZIP CODE MARKET ANALYSIS
  (ZCMA) AND STEAM DATA
• SUPERVISE DISTRIBUTION OF ALL SERVICES QUARTERLY
  RPT

15
CNRC RESPONSIBILITIES (CONTINUED)

• Provide AMSOs with annual data concerning All
  Services percentages of new contract
  requirements
• Provide STEAM data to Areas

16
CNRC RESPONSIBILITIES (CONTINUED)

• STEAM Data is provided to Areas who further
  distribute to NRDs
• Monitor program effectiveness implement changes
  as needed

17
STEAM Communications

• How STEAM is distributed.
• NT MAIL
• Address FTP//198.253.251.6/showcase
• STEAM DIRECTORY ASAD DIRECTORY-download
• ST4598.EXE
• NRD(NRD).EXE
• NRD,ASAD.DBF

18
NAVY RECRUITING DISTRICT

• STEAM RESPONSIBILITIES

19
COMMANDING OFFICER RESPONSIBILITIES

• SIGN OUT NRD GOALING NOTICE ENSURE EQUITY AND
  INCLUDE SUB-PROGRAM GOALS

• ENSURE GOALS ARE NOT PADDED AND THAT GOAL
  ATTAINMENT IS ON A NET BASIS
• ENSURE STEAM SCHEDULE UPDATES ARE COMPLETED

20
CO RESPONSIBILITIES (continued)

• Chairs monthly goaling-production meeting
• Reviews- approves all requests for NRS boundary
  changes
• Assigns recruiters to stations

COMMANDING
OFFICERS
DECISIONS
21
EXECUTIVE OFFICER RESPONSIBILITIES

• Act as coordinator for NRD Marketing Operations
  Plan
• Act as Chairman for the NRD Marketing Council

22
EDSPEC RESPONSIBILITIES

• Provide most current Male SR, Two-Year College,
  and Trade-Tech School enrollment data
• Serve on NRD STEAM Team assist Area STEAM Team

I HATE STATISTICS
23
ESPEC RESPONSIBILITIES

• Education Specialists should become actively
  involved in the Analysis phases of the STEAM
  Process.

24
EPO RESPONSIBILITIES

• Ensure STEAM is conducted at the NRS level and
  updated annually
• Distribute goals by fair market share to NRS via
  CR-ZS
• Assist CO in assigning 9585s

25
CR RESPONSIBILITIES

• Train ZSs on STEAM
• Ensure SMART system is current and complete
• Provide data as directed by EPO for annual STEAM
  update

• From SMART system/STEAM data, analyze production
  trends and train ZSs on methods to improve
  production.

26
CR RESPONSIBILITIES (continued)

• Ensure Zones receive fair and equitable goals in
  timely manner
• Assist in making duty station assignments of 9585s

SOLVE THE PUZZLE
27
ZONE SUPERVISOR RESPONSIBILITIES

• Train RINCs on STEAM
• Provide data to EPO/CR for annual STEAM update
• Use STEAM/SMART to conduct analysis of production
  trends and train for improving production
• Ensure SMART system is complete and current in
  Zone

28
ZS RESPONSIBILITIES (continued)

• Ensure each NRS receives a fair share of the
  Military Available within Zone.
• Ensure each NRS receives a fair and equitable
  goal.

29
NRS STEAM ELEMENTS

• STEAM is the systematic analysis of the NRS
• Zone-NRS boundaries defined on maps by ZIP Code
• Pinpoint Schools.

NO
STEAM
30
NRS STEAM ELEMENTS

• Population is IDed by ZIP
• 9585s assigned to a location to most effectively
  cover the market
• 9585s are given a fair share of the market (RAF)

31
RINC RESPONSIBILITIES

• Train Recruiters on STEAM
• Maintain SMART
• Provide data as directed by EPO for annual STEAM
  update

MARKET
32
RINC RESPONSIBILITIES (continued)

• Use SMART/STEAM to conduct an analysis of
  production trends and establish training plan to
  improve production
• Ensure each Recruiter receives a fair share of
  market in NRS and ensure territory within NRS is
  properly covered

33
CALCULATING RAF AND MARKET SHARE

• OLD RAF (HSSRS MALE POP)
• TRADITIONAL RAF (ASAD MALE POPULATION)
• NON-TRADITIONAL RAF (USER DESIGNED)

34
STEAM COMPUTATIONAL WEIGHTS
OLD RAF?
Traditional RAF?
Non-Traditional RAF?
35
OLD STEAM RAF

• MALE SENIORS - 40!
• MALE 17-21 YEAR OLDS - 40!
• MALE 22-29 YEAR OLDS -20

36
TRADITIONAL STEAM RAF

• 50 MALE POPULATION SHARE!
• 50 ALL SERVICES ACCESSION DATA (ASAD) SHARE!

37
NON-TRADITIONAL RAF USER DESIGNED

• USER DECIDES WHICH NUMERIC FIELDS ARE USED!
• USER DECIDES THE WEIGHTS!
• STEAM DOES THE REST!

SAMPLE FORMULA
38
NUMBER OF RECRUITERS

• Recruiter Figure DRIVES what the RAF is for each
  NRS and ZONE!
• Use NMP numbers or NRD number
• Discount non-production billets?!

39
FORMULAS

• FIRST - OLDEST WEIGHTS

40
NRD MARKET

• TOTAL MALE SRs .4)
• TOTAL MALE 17-21 .4)
• TOTAL MALE 22-29 .2) .

41
MARKET SHARE

• (MARKET SRs .4)
• (MALE 17-21 .4)
• (MALE 22-29 .2) .
• DIVIDED BY
• NRD MARKET

42
RAF

• RAF
• Number of Recruiters times
• Market Share
• Divided By
• 100
• (Rctrs MS) / 100

43
RECRUITER ASSIGNMENT FACTOR (RAF)

• Market Share Determines RAF!
• NRD decision maker drives RAF by determining
  how many recruiters STEAM uses for that
  calculation

44
STEAM REPORTS
STEAM
45
DISTRICT SUMMARY REPORT

• Most Usable Report
• Provides data breakdown by Zone and NRS
• Report utilized by CO/EPO/CR/ZSs

46
SUMMARY REPORT-TOTALS FOR NRD

• Male Population(s) Data.
• ALL Service UMG NC Data.
• Fields and Weights used for RAF.
• A Cell Estimates.
• All Services Accession History

47
ZIP CODE BY NRS DATA REPORT

• Provides data by individual ZIP Code assigned to
  NRS
• Four Parts
• Part 1 Provides HSSR, 17-21, and 22-29 Male data
  by ZIP Code

48
MAPINFO
49
MapInfo

• is an excellent tool to used in conjunction with
  STEAM
• Provides detailed mapping capabilities in several
  formats, including zip codes, NRD zones and
  stations
• Draws thematic production maps with ASAD

50
MAPINFO APPLICATIONS WITH STEAM

• Develop Area and NRD Maps
• Display Area Changes. Plot NRS Locations.
• Display Road Network

• ID Quality and Minority Markets
• Track Production by Zip Code
• Develop NRS Boundaries
• MAPINFO- capacity to replace SMART Board!?

51
GOALING MATRIX

• STEAM must be updated and correct
• The onboard Rec must be updated
• Enter
• NC, UMG, NUC, WORK FORCE, BLK, HISP, API, MIN.
  MALE, FEMALE, NAVET GOALS
• NAME REPORT ((3 reports) GPMXMONTH)
• PRINT

52
THE BENEFIT TO YOU!

• STEAM WILL help ensure Recruiters are assigned a
  FAIR SHARE OF THE MARKET and are in the CORRECT
  MARKET!
• STEAM assists in mission attainments!