Company Overview

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Company Overview

• For the past 13 years MediaBay has been a leading
  seller of spoken word entertainment including
  audiobooks and classic radio shows via catalog,
  retail, digital download.
• MediaBay has over 75,000 hours of content
• Audiobooks from every major publisher in the
  United States including Simon and Schuster,
  Hachette (Time Warner), Brilliance, Penguin,
  Random House, and Harper Collins and
• The largest archive of the history of American
  Radio including such stars as Abbott
  Costello, Bob Hope, Jack Benny, Orson Wells, The
  Shadow, Lucille Ball, Burns and Allen, Lone
  Ranger, Superman, Gunsmoke and much more.

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How MediaBay Sells Classic Radio Programs

• retailers such as Barnes Noble and Borders
• Direct to consumers via catalogue
• Internet at RadioSpirits.com
• Download at RadioClassics.com
• Syndicated Radio show on 250 stations and 24 hour
  stations on XM and Sirius

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How MediaBay Sells Audiobooks

• Via Catalogue on a monthly basis directly to
  consumers
• Websites AudiobookClub.com and Soundsgood.com
• Via third party partnerships with MSN Music, Real
  Networks and MusicNet (AOL Muisc, Yahoo! Music,
  HMV, Virgin, MTV)

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Where is the Spoken Word Market Going?

• The Audio Publisher Association estimates the
  total Audio Book market in 2004 was 800 Million
• Includes sales at retail (600M), to libraries
  (150M) clubs (20M) downloads (30M)
• Audiobook market has grown at 10 per annum for
  the past 10 years
• In 2004, an estimated 8.6 of the music sales
  came from legal and illegal downloads
• In 2009, Forrester estimates 33 of music sales
  will come from downloads
• If Audio Books follow the same adoption curve,
  the download Audio Book market will be 380
  Million in 2009
• Source Forrester Research August 2003 Discs to
  Downloads

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How will Downloads be Listened to?

• Burn Audio CDs
• Music (MP3) Players
• -Hard Drives
• -Flash Drives
• SD Cards
• Smart Phones
• Super PDAs
• Satellite Radio
• Media Centers
• Portable Video Players

Since 70 of AudioBooks are listened to in the
car, this is the opportunity that needs to be
capitalized upon.
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New Technologies Services

• Motorola recently announced iRadio Service
• Music and content service on your Motorola that
  has hundreds of commercial free music channels
  and talk stations.
• Uses Bluetooth to play back content in your car
  or home stereo system
• Stores content in the cache memory of the phone
  and if interrupted, picks up where it is left
  off.

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New Technologies and Services

• mSpot
• Private labels service for Sprint Radio on cell
  phones
• delivers news, sports, finance and weather
  programming from NPR, Sporting News, MarketWatch
  and AccuWeather.
• MSpots mobile radio services feature three
  programming formats
• LIVE live radio programming
• ON-DEMAND frequently updated clips and stories
  that users can select and play anytime
• PRE-RECORDED long format shows and programs
  that loop continuously. All programming formats
  are streamed directly to the mobile handset -
  MSpot does not store any content on the device.

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New Technologies and Services

• Client Software for Smartphones and PDAs such as
  AudibleAir
• Allows a user to wirelessly access their books or
  subscriptions for listening from their Smartphone
  or PDA.
• Uses minutes from data plan.
• Refresh new content or schedule automatic updates
  in a similar way as an RSS feed
• Download new audiobook content