Max 2005

1
Max 2005

• Conference highlights.
• David O Malley.
• Medifit Corporate Services.

2
Conference Highlights

• Flex product line.
• Flash 8, Flash everywhere.
• MM Labs
• CF Scorpio
• Mobile experience.
• Madobe

3
The more things change.

• The experience still matters.
• Flash is still the product to deliver this
  experience.

4
Flash 8.0

• Current player is version 8.0
• Benchmarks showed a 50 overall increased
  performance than version 7.x
• Source http//www.macromedia.com/devnet/flashplay
  er/articles/fp8_performance.html
• Low bandwidth, high quality video support.
• Integration with HTML, DHTML and AJAX
• Enhanced local security model
• Better player update features.
• Source http//www.macromedia.com/software/flashpl
  ayer/productinfo/features/
• Flash player, new version penetration
• I.E. 6.0, 77 penetration in 51 months
• Flash Player 7.x, 80 penetration in 12 months.

5
Flash 8.5

• Will support Flex 2.0
• Alpha available, full release Spring 2006
• Supports ActionScript 3.0
• Fully O.O., and ECMA compliant.
• Even faster than 8.0
• Example Flex 1.5 app loaded in 7.0 rendered in
  3.3 seconds, in 8.5 0.7 seconds.

6
Mobile technology

• MM still committed to this medium, and is
  actively growing this business.
• Strategic alliance with Nokia
• Flash lite 2.0
• Tools for developing for mobile devices,
  including an emulator.
• In Japan, Mobile services are a 1 Billion
  business.
• 25 of mobile phones are Flash enabled.
• 40 of all i-mode services are Flash based.
• The Mobile ecosystem has migrated to APAC and
  EMEA

7
Flex product line

• No longer a One size fits all solution.
• Flex 2.0
• Flex Builder (Zorn)
• Flex Reporting Services
• Flex Enterprise

8
Flex 1.5 vs. Flex 2.0

• Flex 1.5
• Cost 12k / Dual CPU server Uses MXML tags
• Data exchange
• XML
• Web Services
• Remote Objects
• Actionscript 2.0
• Renders in Flash 7.x
• Server Based
• Text editor

• Flex 2.0
• Cost
• Data exchange
• XML
• Web Services
• Remote Objects
• Actionscript 3.0
• Renders in Flash 8.5
• Client based (SWFs)
• WYSIWYG IDE (Zorn)

9
More about Flex 2.0

• Will be released Spring 2006.
• Alpha available now.
• Works very well with ColdFusion, via object
  connectors (specifically CFCs).
• Examples.
• Will provide a new set of challenges for
  traditional web developers
• Object Oriented script.
• Stateless development.
• Flex Builder vs. Flex Enterprise
• Rich Apps vs. Rich Data.

10
Why should I care about Flex?

• Its HERE.
• RIAs are here
• AJAX
• Java based
• Flash based
• Get in at the ground floor
• Resistance is futile

11
Macromedia Labs

• New section of the MM site.
• Early look at emerging technologies
• Place to share code, ideas, tips.

12
Madobe

• Not so mad after all.
• Good feeling from the MM staff.
• Encouraging words from Adobe CEO.
• Some joint presentations with Adobe.

13
Questions