Mobile Strategy Execution Superior Results

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Christian Interactive Marketing Conference II

Mobile Strategy Execution Superior Results

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(No Transcript)
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Mobile Messaging Flowchart
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Todays Topics
1) Mobile Marketing is more than ring tones and
content! 2) What is Mobile Viral Marketing? 3)
The greatest surge in Mobile Messaging Users -
SOCCER MOMS!! 4) Generating a return on
investment through mobile marketing 5) Security
and privacy issues 6) Focus on the Family Mobile
Marketing
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Mobile is more than content It is an integral
part of your Interactive Marketing and Branding
Text FOCUS (not case sensitive) to 85944
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The New Audience

• From American Idol to Oprah, Deal or no Deal and
  even 24. Everyone is interacting with their
  favorite brands from and on the Third Screen!

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• 2-Way vs. Push
• Promote Station Events
• Sweepstakes
• Polls
• Petitions

B R O A D C A S T
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Broadcast Interactive vs. Push

• A convenient way for broadcast to engage the
  listener real time right where they are
• Listeners respond and participate value
• Great way to measure audience by doing votes or
  prize draws
• Poll listeners opinions through interactive
  requests

• 2-Way vs. Push
• Promote Station Events
• Sweepstakes
• Polls
• Petitions

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Broadcast - New Revenue Models

• Publish and distribute existing and new content
  in new medium
• Premium Content
• One time downloads
• Subscriptions
• Advertising
• Text Messages
• WAP Rich Content

• Devotionals
• Power Messages
• Real Tones
• Audio Streaming
• Text Hyperlinks
• WAP RSS Feeds
• WAP Banner Ads
• WAP Hyperlinks

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• WAP and WEB
• Detailed Reporting
• Customize and Capture
• WAP Specific Benefits

I N T E R N E T
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Web and Mobile Customize your Site

• Optimize the site for viewing on a mobile browser
• The Average Mobile Browser will click through 5-6
  pages
• Allow consumer to customize content according
  interests
• Create value adds for Mobile Browsers Wallpaper
  downloads, audio streaming
• Viral Marketing, use it!

• WAP and WEB
• Mask the URL
• Detailed Reporting
• Customize and Capture
• WAP Specific Benefits

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Web an Mobile Increased Access

• WAP or Mobizines
• Unique content on WAP
• Comprehensive strategy that drives people back to
  the Web
• Interactive polling
• Mobile users are conditioned to communicate vs.
  investigate

• Text Message
• URL Reminders
• RSS Feeds
• Communicate Inform
• Integrated Strategy

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• Daily Access
• User Generated Content
• Capture Data To Drive
• Full Experience
• Polls
• Sweepstakes

P R I N T
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Magazines go Mobile - Publishing Solutions

• Two Ways to publish on Mobile, WAP sites and
  Mobizines
• WAP sites Magazine resides online
• Mobizines are content rich applications for
  smart-phones Magazine resides on phone

• WAP sites require little technical knowledge
• Click through
• Advertising higher on
• WAP than regular net
• Mobizines have richer features
• Mobizines make your magazine part of the phone

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Magazines go Mobile - Interactive vs. Passive

• Your Magazine on Mobile can have daily updates
• Print your Mobile Poll Results in Your Magazine
  to drive people to Mobile Extension and increase
  revenue
• Create data capture pieces in all links
• Have daily interactive vs. Monthly push
• Develop Mobile Writer push

• Daily Access
• User Generated Content
• Capture Data To Drive
• Full Experience
• Polls
• Sweepstakes

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Magazines go Mobile - Additional Ad Revenue

• With a 76 percent penetration rate in the US,
  cell phones are nearly ubiquitous, offering
  marketers a highly personalized platform for
  targeting consumers. Total advertising spent on
  mobile messaging and display ads will grow from
  1.4 billion in 2006 to 2.9 billion in 2011.
  Jupiter Research

• Advertise in Text Alert Hyperlinks
• Click through higher on WAP
• Mobizines can contain video ads
• Your subscriber basedetermines ad prices

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Where to Start?

• Marketing and Deployment Strategy
• Secure comprehensive Technology
• Fully Managed
• Licensed and Managed
• Secure Campaign Management
• Content Creation and Management

• Build Interactive Strategy first
• Create Value for the Phone User
• Scale
• Own the database
• Own the technology

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Develop CTA
Develop viral campaign
Creative
Develop collateral
Design message tree
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Viral CTA
Soft launch
Event based CTA
Relevant context
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Mobile and Charity


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Contact Hendre Coetzee Cell (714)-655
4769 hendrec_at_pacesettersmobile.com www.pacesetters
mobile.com