What is a Consumer

1
What is a Consumer

• WEEK 1 MODULE Business Ethics
• Learning Objectives
• By the end of this lesson, pupils
• must be able to
• Define the term consumer
• should be able to
• Identify a range of goods and services used by
  consumers
• could be able to
• Suggest some of the third party effects of their
  own choices as consumers
• Explain what we mean by an ethical consumer

2
Starter - The square game

• In groups of 5
• When the game starts open your envelope and look
  at the pieces.
• The game will end when each of you has made a
  square. Each square must be exactly the same
  size.
• You can pass a piece of card to one of the others
  but you must not reach out and take one.
• There must be no talking during the game and no
  other communication.
• You may at any time refuse to take further part.
• The teacher has the right to stop the game at any
  time.

3
What is a consumer?

• We are all consumers and have to make decisions
  as to how we will spend our money e.g. pocket
  money and pay
• A consumer is really a user
• We use goods and services every day.
• We travel on buses and trains or in cars.
• We occasionally visit a doctor, dentist.
• We go to the cinema
• We have our hair cut.
• We buy clothing and food.
• We use coal or oil etc., to keep warm
• We expect clean water from the tap
• We attend school

4
How do businesses behave?

• WEEK 2 MODULE Business Ethics
• Learning Objectives
• By the end of this lesson, pupils
• must be able to
• Recognise some of the ethical decisions that
  businesses may face
• should be able to
• Understand how these decisions can impact on
  productivity
• could be able to
• Understand on how these issues relate to
  competition in the market place

5
Good Business Citizens

• WEEK 3 MODULE Business Ethics
• Learning Objectives
• By the end of this lesson, pupils
• must be able to
• Engage in a group activity to prepare a plan for
  a community project
• should be able to
• Offer some reasons why firms use some of their
  profits to pay for community projects
• could be able to
• Explain what we mean by Corporate Social
  Responsibility

6
Getting the Message

• WEEK 4 MODULE Business Ethics
• Learning Objectives
• By the end of this lesson, pupils
• must be able to
• Understand some of the techniques used by
  advertisers to persuade consumers to purchase
  products
• should be able to
• Explain the difference between persuasive and
  informative advertising
• could be able to
• Analyse an advert by selecting the informative
  and persuasive language used

7
Strap Lines Quiz

• The futures bright.
• More reasons to shop at
• Beanz meanz
• How do you eat yours?
• Once you pop, you just cant stop
• Not for girls
• ..the best a man can get
• Have a break, have a
• Always
• Dont shop for it it

8
Informative or Persuasive?

• Cadbury Dairy Milk is made from the highest
  quality cocoa beans which are processed to
  produce cocoa mass containing 55 cocoa butter
  plus extracted cocoa butter, the basis for all
  chocolate products
• In the UK up to 5 vegetable fat is added to
  compensate for variations in cocoa butter
• Cadbury Dairy Milk contains 20 milk solids
• There are 530 Calories in a 100g bar so dont
  eat too many

9
Sale of Goods Act

• Goods sold must match their description.
• Goods sold must live up to their description. For
  example, a waterproof coat must be waterproof.

10
Branding

• WEEK 5 MODULE Business Ethics
• Learning Objectives
• By the end of this lesson, pupils
• must be able to
• be part of a group discussion by both listening
  to and offering points of view to reach an
  agreement
• should be able to
• understand that organisations use marketing to
  alter the publics opinion
• could be able to
• explain what we mean by public relations

11
Waste Not!

• WEEK 6 MODULE Business Ethics
• Learning Objectives
• By the end of this lesson, pupils
• must be able to
• Assess their own use and abuse of energy as
  consumers
• should be able to
• Apply the idea of efficient energy use to the
  industrial / commercial sector
• could be able to
• Suggest ways that businesses could reduce energy
  consumption