CORPORATE SALES PRESENTATION OUTLINE

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Presented by Peter Goldman, President, Home

March 16, 2008
2008 International Home Housewares Show
Proprietary and Confidential
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Intro The NPD Group
Who we are

• Leading Market Research Firm offering POS and
  Consumer Data
  
• POS data sourced from over 400 Retailers in the
  U.S. 700 Globally
  
• Consumer data sourced from internet panel of
  700,000 individuals
  
• Data provides trends and insights on purchases
  made

Who we are NOT

• We are not an economic forecasting firm
• Other than general trends, we do not forecast
  product ormarket performance

Data for Todays Presentation

• Housewares data sourced from POS about 50
  coverage
  
• Small Appliance data sourced from Consumer Panel
  100
  
• NPD Fast Check Studies on the Economy

Proprietary and Confidential
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Consumer Spending is on the Move
While the what and why of consumer purchasing
remain constant, the where and how are
evolving.

• The Economy
• The Internet (Small Appliances)
• Greening of America

Proprietary and Confidential
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Economy

• Consumer Confidence Index nearing 15 year low
• The Consumer Price Index is on the rise
• Housing Starts are way Down
• Housing Inventory is at an all time High
• The Sub Prime Mortgage Crisis Costing 100s of
  Billions

• With this all beginning in July 2007 the question
  is
  
• How did our Industries Perform in 2007?
• Are there any bright spots?
• Is there any merit to the cocooning theory?

Proprietary and Confidential
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Housewares Market vs. Consumer Price Index
Housewares Also Resistant to a Spiking CPI
2006 Dollars (000) 2,277,584
2007 Dollars (000) 2,327,147
Change 2.2
Source The NPD Group / Retail Tracking Service
Government Data
Proprietary and Confidential
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Small Appliance Market vs. Consumer Price Index
Small Appliances Demonstrating Similar Resilience
to Increasing CPI
Change 4.5
2006 Dollars (000) 14,989,274
2007 Dollars (000) 15,674,041
Source The NPD Group / Consumer Tracking Service
Government Data
Proprietary and Confidential
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Cookware Sets Purchases by Key Price Segments
Consumers Invest in Premium Segment Despite
Challenging 2007
334M
355M
377M
393M
Proprietary and Confidential
Source The NPD Group/Retail Tracking Service
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Kitchen Electric Purchases by Key Price Segments
Category Growth Driven by 100 Purchases
3.5B
3.8B
3.9B
3.9B
Proprietary and Confidential
Source The NPD Group/Consumer Tracking Service
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Appliance Industry Internet Trends
Annual Dollar Share ()
Online sales account for 1.8B in 2007 (11 of
total Small Appliance sales)
Source The NPD Group / Consumer Tracking Service
Proprietary and Confidential
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Top 5 Small Appliance Gifts Purchased Online
January-December 2007, Based on Dollar

• Massaging Appliances
• Mens Electric Shavers
• Electric Grills
• Robotic Vacuums
• Upright Vacuums

Source The NPD Group / Consumer Tracking Service
Proprietary and Confidential
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A Degree of Eco-Friendly Importance Does Not
Always Translate to a Willingness to Pay More
Proprietary and Confidential
Source The NPD Group/Consumer Tracking Service
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Contact Us
For more information
Please contact Dora Brunette at 516-625-6190
or dora_brunette_at_npd.com
Visit our website at www.npd.com
The NPD Group, Inc. 900 West Shore Road Port Was
hington, NY 11050
Proprietary and Confidential