Estate Agents: How to Attract More Landlords

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Estate Agents How to Attract More Landlords

• By LeafletDistributionTeam.Co.uk

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• Those of us in the estate agency business have
  been aware for some time now that its a
  landlords market out there. With more people
  renting and George Osborne and the finance sector
  still making it difficult for the average UK
  individual, couple or family to get a mortgage
  (Help to Buy notwithstanding) renting out
  property is still big business these days.

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• Landlords are aware of this of course and so can
  afford to be choosy. As an estate agent then how
  are you going to raise your profile so that it
  stands head and shoulders above those of your
  competitors? Well, here are a few suggestions
  that, were you to implement even some of them,
  would definitely give you some height

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Get found online

• Like most people who are looking for something
  these days, new landlords will also turn to
  Google when they need an estate agency to help
  them rent out their property.
• The way your company can start appearing on page
  one of Google (and other search engines) for your
  area is to engage in plenty of targeted online
  activity
• That means getting an SEO check of your website
  to ensure it has the correct keywords, phrasing
  and some valuable backlinks (you can hire a
  freelance SEO expert reasonably cheaply via a
  freelance website). You should also be adding new
  and unique content to your website on a regular
  basis a blog is a great way to do this (again,
  get your SEO expert to set one up if you havent
  already). In your blog write posts landlords
  would want to read such as those offering
  advice.
• Make sure you make use of social media by
  creating a Facebook page, Twitter and Google plus
  account. You dont have to post repeatedly on
  them maybe three times a week. Social media
  activity counts towards your search engine points
  score so its important that you use it. And
  anyway its free!

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Get out there and network

• Its an old tried and tested method and it still
  works. Join your local chamber of commerce,
  rotary club, business networking group. Yes,
  these activities take time but think of the
  number of individuals who may know potential
  landlords that youre coming into contact with.
  Do some door-to-door marketing
• Letting landlords know youre around and willing
  can be done via a leaflet through their letter
  box. Theres every chance there is a potential
  landlord sitting there considering whether or not
  to rent out his or her home but unsure of how to
  go about it. Your leaflet could seem like a
  sign that its time to go ahead.

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Try some PR

• Unlike paid-for advertising, PR (or public
  relations) is promoting your company in a
  newspaper or magazine for free via their
  editorial section. How do you do this? Sponsor a
  local football team or offer a prize for a
  competition at a nearby primary school and get
  your photo taken handing it over. Then send that
  photo into your local newspaper with a press
  release containing your name and facts about the
  competition (try and get your company logo in the
  photograph too).

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Hold a seminar

• Would your local council provide a list of
  private landlords in the area? If so, invite them
  to a free talk where youll give them up to the
  minute legal and miscellaneous advice that its
  important for them to know. That way youll get
  to know their names as well as put yourself
  across as an expert. It also gives you an
  opportunity to introduce yourself and pass on
  your business card should they need help when
  their current tenants move out.

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• The above are only a handful of suggestions for
  finding landlords. There are many more of course
  and its not possible to implement them all at
  once anyhow. Why not pick a couple of items from
  our list and put them onto your To Do list for
  the following month? It certainly cant hurt to
  try them out and it may just bring those much
  sought-after landlords banging on the door of
  your estate agency.

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