Get a Website to Keep Reputation Problems at Bay

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Get a Website to Keep Reputation Problems at Bay
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1300 760 363
When your customers look for you online, they may
get to see two different sets of information
one that you provide them with and another that
they can find on their own and which might
comprise the inputs of competitors, employees
(often disgruntled) and other customers. If you
have no way of passing on the information you
want them to see , they may be left with no other
option but to trust whatever others tell them.
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The Problem and its Possible Solution Unfortunate
ly, what they get to know about you from
elsewhere may not always be good. In fact, they
may come across negative press releases and forum
posts and blogs that show you in a bad light. You
can try and respond to everything that amounts to
bad publicity, but an even better approach may be
to come forward and tell your side of the story
proactively.
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The Role of a Website You need a website, one
that lets you inform the customers about your
products and services and gives you a chance to
make them read testimonials from those who trust
you. You can consider the website to be a hub of
information that the customers may be willing to
refer to, every time they see a negative piece of
content and are not sure if they are being told
the truth. And after cross-checking the facts if
they find out that you are good, they may begin
to see you as a reputable business. So, a website
can indeed serve as an important tool when it
comes to online reputation management.
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Making the Website Work Your online presence can
help you combat reputation problems, but only if
you can garner the trust of your customers. For
this, you need to ensure that the website
presents the information in such a way that it is
readily available to your customers. Perhaps you
can tell the company handling website design for
you to go easy on navigation, allowing the
customers to go through the site in the minimal
time possible.
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Making the Site Rank It may come as a surprise,
but the higher your site ranks, the better
reputation you are believed to have. And higher
rankings can only come your way when you have a
content-rich site, one that has the necessary
information and includes most of the keywords
that matter. Use search engine optimisation, if
the need be, but make sure you are there when the
customers look for you, if not on the first page
of Google, at least on the second (or third) one.
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Telling the Story One of the many benefits of a
website is that you are free to talk, unlike at
forums or review sites, where you can merely
respond to whatever has been already written
about you. Website design doesnt only give you a
platform to sell your products and services, but
it also provides you with your own space, where
you can talk about anything, including your
values, which may change the customers
perception of you.
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Telling Them That You Care For effective
reputation management, you need to make the
customers trust you. If they need to go to other
sites to pour their heart out, you may lose that
trust. You can rather ask them to review your
products on your own site. Doing so is beneficial
for you as well because you can distinguish
genuine customers from those who have no other
motive but to sabotage your reputation. In a way
you are telling the customers that you keep them
(and transparency) at the forefront, even if it
means putting your own products and services
under scrutiny.
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Making Your Own Job Easy From whatever they
gather online, the customers may be under the
impression that you are not so good. If thats
the case, its a tough job to make them believe
otherwise. However, if you act in time and ensure
that their perception of you is based on what you
tell them, your reputation management efforts may
get reduced by half. Again, for this, you need a
site. And for that matter, SEO may also be of
great help here as your site must be visible to
the customers for you to benefit from it.
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Highlighting the Good For All to See Even a
few good testimonials are enough to minimise the
damage that a couple of negative reviews may do
to your business. But, these testimonials must be
there for the customers to see. If you place the
testimonials elsewhere and not on your own site,
they may come across as made-up (read not
genuine), leaving room for doubt. However, if
they feature on your website, you are virtually
taking the responsibility of whatevers written
there and are giving your customers another
reason to see you in a good light.
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Contact Us
Website http//awebsitedesigner.com.au/ Phone
No. 1300 760 363 Twitter http//twitter.com/tanu
j_rastogi Facebook http//www.facebook.com/awebsi
tedesigner
Address 1.03, 29-31 Lexington Drive Bella
Vista, NSW, 2153 Australia