Why content is always king

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Why Content Is Always KING
Podcast available at TheEntrepreneursRadioShow.co
m for full interview with Mark W Schaefer
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Why Content is Always King?

• Many businesses are still struggling with the
  same questions, the same problems.
• How do I measure this stuff? How do we get
  started? How do I find the time for this.
• There are some fundamental misunderstandings
  about what this stuff can really do.

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Have The Right Questions

• Your job as leader isn't to have all the answers,
  it's to  have the right questions.

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Have The Right Questions

• You can go into a complicated situation and not
  try to necessarily solve the problem right away,
  but to ask the right questions, to dig deep, to
  find the root causes, to have your clients almost
  solve the problem themselves by finding the
  answers.

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Have The Right Questions

• Do you have the ability to scale new business?
• To have the ability to scale new business, you
  have to be open to new paradigms for business

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Have The Right Questions

• Are you open to new marketing techniques and
  strategies?
• We need to be open and flexible to the new ways
  of creating businesses, and new ways to ignite
  our ideas.

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• We have to look at the opportunities and be open
  to the new paradigms for business and see how it
  might relate to what we're doing, or what new
  opportunities it could create. 

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Have The Right Questions

• How frequent do you change the tone of your
  business?
• The tone of a business changes when something new
  happens like an event

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How When The Tone Of Your Business Changes

• Why you need to pay attention when it does
• Bringing on an important new customer can
  radically change your business.
• Bringing on a special new talent as an employee
  can radically change your ability and your focus

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How When The Tone Of Your Business Changes

• Having a very solid idea, a very solid business
  plan in starting a business, and had done some
  preparation, had done some research, you still
  have to make a shift, a pivot, and change the
  tone of your business to be able to succeed.

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Content WritingAn Important Marketing Tool

• Creating content that helps people and teaches
  people is a very important marketing tool.
• It helps attract clients to your business

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Content WritingAn Important Marketing Tool

• Creating content clarifies your way of thinking.
• It codifies where you want to go and what you
  want to say.
• If you're coaching somebody or you're teaching
  somebody. If you write about it first, it forces
  you to think

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Different Ways To Create Content

• If you're not a good writer you could use videos.
• If you're not comfortable in front of a camera it
  might be a podcast.
• Create a wonderful, valuable content that helps
  establish a voice of authority for you and
  creates value for your customers.

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Lessons To Learn In Business

• Be humble.
• Keep looking forward
• Don't pontificate about your past and make that
  define who you are today.
• Don't be too tied to past accomplishments. You
  have to keep looking forward.

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