Alternative to Janrain

1
Whats The Golden Key To Online Business Growth?
More info http//hellboundbloggers.com/2014/0
9/key-to-online-business-growth-62515/
2
Introduction

• The biggest challenge remains for digital
  marketers and product managers is
• understanding customers or understanding online
  business growth.An in-depth
• understanding of customer helps product managers
  develop better products
• and engage with users while marketers too can
  develop targeted marketing
• campaigns leading to a better ROI. This is a
  problem faced by product
• manager and online marketers for quite a some
  time now.

More info http//hellboundbloggers.com/2014/09/ke
y-to-online-business-growth-62515/
3
Solution to the problem!

• Janrain Customer Profile Management platform
  previously known as Janrain
• User Management Platform (JUMP) provides Product
  managers tools with
• which they can understand their customers and
  engage them in a better way
• by personalising the user experience.
• Janrain Customer Profile Management platform
  includes
• Social login
• Registration as a Service
• Profile Data Storage
• Single Sign-on
• User Generated content
• Customer insights
• Integration with other marketing tools

More info http//hellboundbloggers.com/2014/09/
key-to-online-business-growth-62515/
4
Janrain Customer Profile Management platform

• Social login allows customers to login in with
  one of their already existing social accounts,
  such as Facebook, Google, Twitter, etc.
• Registration as a Service allows outsourcing of
  registration system of web and mobile
  applications to Janrain
• Profile Data Storage allows management of
  customer data at one location,using this data
  Marketing strategy decisions can be made easily.
• Single Sign-on makes managing various websites
  and mobile applications simpler and offers a
  better customer experience.
• User Generated Content offers features like
  social sharing, commenting,
• social activity feed, live chat and others.
• Customer Insights helps you to really understand
  the data and information given to you by
  providing following things
• Powerful segmentation tools for marketers
• Conversion analytics for social login and
  registration which helps to understand the user
  experience and interaction
• Sharing and referral traffic tracking
• Integration with Industry tools makes Janrain
  more valuable and actionable when implementing
  with other marketing tools.

More info http//hellboundbloggers.com/2014/09/k
ey-to-online-business-growth-62515/
5
Janrain Solution

• With such a collection of products, Janrain
  platform makes a good case for
• itself. All these products are available under
  various offerings from Janrain.
• Janrain Engage offering includes Social login,
  User generated content and customer insights
  (Social login and sharing analytics).
• Janrain Capture offering includes Registration as
  a service and profile data storage products. It
  also includes advance customer insights
  (segmentation tools for better targeting).
• Janrain Federate offering includes single sign on
  solution for clients having multiple web
  properties and it can be utilised alongside
  Janrain Capture and Engage too.

More info http//hellboundbloggers.com/2014/09/ke
y-to-online-business-growth-62515/
6
Alternative to Janrain solution

• Two known competitors of Janrain are Gigya and
  LoginRadius. Gigya mainly
• focuses on enterprise clients whereas LoginRadius
  provides product and
• features for small and medium businesses. On the
  product side, Gigya has
• much larger set of products than Janrain making
  it more suitable for
• Enterprise clients whereas LoginRadius products
  make a perfect sense for
• small and medium business.

More info http//hellboundbloggers.com/2014/09/
key-to-online-business-growth-62515/
7
A detailed comparison of all these 3
solutions

Product Gigya Janrain LoginRadius
Social Login Yes Yes Yes
Social user Data Yes Yes Yes
Registration as service Yes Yes Yes
Social Data storage Yes Yes Yes
User Data Management Yes Yes Yes
Single Sign on Yes Yes Yes
Friend Invite Yes - Yes
Social Sharing Yes Yes Yes
Reactions Yes Yes No
Comments Yes Yes No
Ratings and Reviews Yes No, support extensions No
Activity Feed Yes Yes No
Gamification Yes No, support extensions No
Analytics/Insights Yes Yes Yes

8
Comparative analysis
Gigya Janrain LoginRadius
Pricing Starts from 15,000 USD Per Year starts from 1000 USD Per Year Starts from 468 USD Per Year
Target Audience Enterprise Clients Large Businesses Small and medium Businesses
Products Range A vast range of products makes it perfect for enterprise clients No gamification like Gigya Important core products available. Good enough if you are looking for social login, Sharing, RaaS, SSO, and analytics
More info http//hellboundbloggers.com/2014/09/
key-to-online-business-growth-62515/