Optimize Social Sharing on Mobile to Survive

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Optimize Social Sharing on Mobile to Survive
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Introduction

• It was found in February 2014 that mobile and
  tablet use
• over took desktop use in the US. It is clear that
  businesses
• need to ensure their websites are responsive if
  they are to
• have even a hope of maintaining or capturing a
  decent
• market share.
• But being responsive on mobile isnt just about
  maintaining
• traffic and conversion rates, turns out that an
  ever-increasing
• percentage of social sharing happens on mobile
  devices.

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The future is mobile

• In the past year or two, the immense growth of
  mobile has
• completely transformed the way we consume digital
  content.
• Because of which getting a socially-enabled
  mobile presence
• has become a priority for all businesses,
  irrespective of size
• or industry type.
• According to a recent study from emarketer has
  shown that
• there has also been a consistent decrease in the
  time spent
• with other traditional media including TV among
  US adults.

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Social media on mobile

• A recent study by ComScore shows that 70 of
  social
• networking activity in America takes place on
  mobile devices
• including sharing.
• Other noteable points from thesurvey are
• Total mobile engagement on social grew 55 in the
  past
• year
• Social networking on mobile accounted for 31 of
  all growth in total internet engagement in the
  past year
• Facebook is the 1 site visited on mobile,
  accounting for 24of all time users spend online
  via mobile devices
• The ComScore research is just one of the many
  research that
• shows social networking activity and sharing in
  particular
• plays an important role in all mobile marketing
  initiatives.

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Sharing on mobile

• Few reasons that shows sharing is important in
  marketing
• strategies are
• Consumers are more likely to share via mobile
• It is twice as likely to click and share content
  on social networks
• through mobile devices as opposed to
  desktop.Infact 52 of all
• social sharing actions occurred from mobile
  devices during the
• first quarter of this year in the US.
• Increased probability of being shared
• As users spend more time on their social networks
  via mobile
• devices rather than desktop, simply being mobile
  share friendly
• will mean your content is, by default, more
  likely to be shared.

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Optimizing your website for mobile sharing

• Optimize your website
• Optimize your website for both desktop and mobile
  by
• Creating a separate mobile website if you wish to
  create a mobile-specific user-experience and
  applications.
• Implement a responsive website design that can
  work for both
• mobile and desktop.
• Responsive sharing widget
• Whether your website is responsive or dedicated
  mobile website,
• it is important to have mobile-friendly social
  sharing widgets.

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• Limited range of social sharing buttons
• Rather than offering users the choice of a huge
  number of
• social networks for social sharing, stick to a
  limited number of
• important social sharing buttons.
• Size of sharing buttons
• On average, a fingertip takes up between 45 and
  57 pixels
• while the thumb needs around 72 pixels.
• Configure the contents
• It is important to configure the share buttons to
  include the
• page title, image thumbnail and meta description
  so enticing
• users to click-through for more.
• For more info,please
• visit http//blog.loginradius.com/2014/09/optimiz
  e-social-
• sharing-mobile/