Why Metal Business Card Can Significantly Improve Your Business?

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Topic 3Personal Branding and Verbal Business
Card

• By
• Nurul Haniza Mohtar
• Nicholas Jeremy Francis
• Priscilla CHIN

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Personal branding

• The age of the survival of the fittest
• Organizations have to respond to the rapid
  changes of technology, hence employees have to
  cope with the change of duties and job scope, or
  even a new job!
• Think of yourself as a company
• Need to be able to sell our own skills,
  experience and potential
• The concept of Personal Branding
• E.g. Nike, Starbucks, Harley Davidson, people
  know what they are, people can relate to them
• This approach can be used in career planning

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Personal branding

• Taking control of your image
• Knowing what you have to offer the world and your
  market
• Knowing what makes you different from the rest of
  the pack
• Knowing what makes you can stand out and be
  recognized and remembered

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Developing personal branding

• Take the time to know yourself
• Not about building a special image for other
  people to see, or trying to be what the employers
  want
• If you are creative, outgoing and playful you
  will not be successful if you brand yourself with
  the attributes of predictability and steadiness
• E.g. Volvo is known for the safety of its cars
  and not for being speedy and sporty
• E.g. Kancil is known for its economical petrol
  consumption, not for its passenger comfort and
  interior space
• Your brand needs to truly reflect you and your
  strengths

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Verbal Business Card

• Learn to Speak your Business in
• 30 Seconds or Less

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Verbal Business Card

• This is me and this is what I do
• This is what I want

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"I am a mortgage broker. I help people build
their dream homes."
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If you dont need a dream home, U dont need
him!
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• Your listener has just wrapped
• you up in a nice little package
• and tossed it out.

Your listener has just wrapped you up in a nice
little package and tossed it out.
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• Remember, your listener is looking for an excuse
  not to listen to you so you won't cost him money

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• It doesn't matter if you're an attorney, a
  dentist, a realtor, or a web designer.
• If you use the verb "am," you will help to close
  off the conversation. You will also allow your
  listener to silently define you, and dismiss you.
  

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4 EXAMPLES OF POWERFUL VERBAL BUSINESS CARDS

• Before I am a mortgage broker. I help people
  build their dream homes.
• After I teach people five secrets of equity and
  finance so that they can leverage other people's
  money and hang on to more of their own.

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• Before "I design and create removable and
  reusable wall appliques for mothers and children
  to decorate their walls."
• After "My company designs and creates over 200
  reusable wall appliques for kids. Children can
  change their entire room with no mess and no
  cleanup, and parents save money on redecorating
  for five to 10 years."

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• Before "I help moms make money."
• After "I teach mothers a business development
  program so they can go from zero to 55K a year
  working from home."

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• Before "I own a meeting management company. We
  do association and corporate meetings.We work all
  over the U.S. and internationally. I can help
  generate new revenue for cost-effective meetings,
  negotiate excellent contracts, rearrange
  expenses, or find better sponsorship programs."
• After "I own two meeting management companies,
  and I've developed four revenue strategies to
  save my clients up to 150K in expenses or make
  up to 400K in new money."

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Ingredients to entice people

• BROADEN YOUR MARKET
• POWER VERBS
• NUMBERS HOOK
• SOLVE A DEEP NEED

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Solving deeper need

• If you're a graphic artist, don't just tell me
  you do excellent graphics for people. Tell me how
  your clients increased their customer referral
  rate or bottom line because of your designs. If
  you don't have these figures, get them
• Conduct a survey of your customers and find out
  how much money and/or time you have saved or made
  for them.
• If you're in the relationship business, find out
  how quickly relationships can improve, or how
  many couples you have helped toward a happy
  marriage

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30 Seconds

• If you keep your conversation solely on your
  clients and in the third person, you will not
  sound "salesy" but confident.
• make sure your 30-second message is not about you
  but about the results you can produce for them.

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• Thank You