How Much Does Billboard Advertising Cost (1)

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How Much Does Billboard Advertising Cost?

• Static billboards are still just as impactful
  today as they ever were. They still break through
  the clutter by demanding the attention of a
  captive audience. The out of home medium is still
  one of the most cost effective ways to reach our
  target audience. Rentals of premium billboards in
  Mumbai are shooting up and there seems to be no
  slowdown in sight. Whether it's the Cadbury-Haji
  Ali junction, Mahim Causeway, Marine Drive or the
  domestic airport, it's hard to miss these
  massive. Be it the suburbs or downtown, it is
  visibility for which the marketing men and media
  planners are paying top dollar as demand
  outstrips supply. It isn't surprising then that
  billboard rentals have been growing by 15 to 20
  every year and, for the most visible locations,
  rentals have jumped by 40 . So, a 60x20 foot
  display at Haji Ali today goes for anywhere
  between Rs 10 lakh and Rs 14 lakh a month and a
  90x20 foot one at Mahim for between Rs 8 lakh and
  Rs 10 lakh.

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