What are media costs when budgeting for advertising

1
(No Transcript)
2
What are media costs when budgeting for
advertising?

• Advertising is a part of sales and marketing
  effort. Money spent on advertisement can also be
  seen as an investment with long term gains. Costs
  for advertising vary considerably for different
  types of media advertising. Of course, price is
  very important, but you also need to weigh up
  what you are getting for those advertising costs.
  The major source of media advertising costs that
  may first jump to mind is the ad buy, or the
  amount it costs to run an advertisement in a
  given type of media for a set period of time.
  Another important source of media advertising
  costs is the development and creation of the
  advertisement itself. For print ads, such as
  newspaper ads, flyers, and billboards, costs may
  include hiring a designer or photographer to
  create the layout, design logos, or take pictures
  to use in the ad. For television, film, and
  online advertisements, a huge area of media
  advertising costs may include the production of a
  commercial. Internet media advertising costs are
  a very different kettle of fish than traditional
  advertising methods. Many businesses rely on
  pay-per-click advertisements, which direct a user
  to the company website from another location.

3
(No Transcript)