Ultimate guide to programmatic advertising terms

1
Ultimate Guide to Programmatic Advertising Terms

• Dmag Marketing

• Contact No 9665338065 8551979796
  
  Email IDinfo_at_dmagmarketing.com

2
Introduction

• Advertising is just a more systematic form of
  word of mouth to make people aware of products
  and services.
• Traditional media vehicles such as television
  commercials and newspaper advertisements are no
  longer the sole vehicles for marketers, and an
  ever-increasing proportion of advertising and
  marketing budgets are being poured into the
  online environment.
• Programmatic advertising, or programmatic ad
  buying, automates the process of ad buying so
  that companies that are interested can act on
  these initiatives themselves.

• Contact No 9665338065 8551979796
  
  Email IDinfo_at_dmagmarketing.com

3

• Rather than having ad buyers negotiate with
  salespeople at appointed times and places, a
  business can use programmatic advertising to go
  directly to the available online ad spacesas
  coordinated by softwareand purchase available
  space.
• In other words, a business now interfaces with
  software to advertise, rather than relying on
  human agents to talk to other human agents to buy
  space.
• If you havent yet looked into programmatic
  advertising, here are some of the essential terms
  you should learn to start building up your
  familiarity.

• Contact No 9665338065 8551979796
  
  Email IDinfo_at_dmagmarketing.com

4
Audience Segments

• Audience segments or segmentation refers to the
  classification or division of certain markets
  based on specific criteria.
• An advertiser of baby food, for example, will be
  interested in the audience segment of families,
  especially those with newborns, and have little
  to no interest in the single, athletic
  demographic.

• Contact No 9665338065 8551979796
  
  Email IDinfo_at_dmagmarketing.com

5
Brand Safety

• This refers to the factor for appropriateness of
  an ad appearing in the correct channels.
• A company that imports fair trade products from
  other countries, for example, would not want that
  advertising to appear on Hate Channels or
  websites for White Supremacy.
• Protecting a brand by making sure it doesnt
  appear in inappropriate venues is important.

• Contact No 9665338065 8551979796
  
  Email IDinfo_at_dmagmarketing.com

6
Bots

• A bot is a type of automated software that mimics
  human actions online. Bots, like any tool, can be
  good or bad.
• Bots that chat with consumers for low-level
  customer inquiries, for example, are good.
• However, bots that impersonate humans for social
  media comments, or, worse yet, click on ads to
  deliberately misrepresent user/viewership
  dataknown as bot trafficare obviously bad.
• Deceptive use of bots is a growing problem that
  is coming under increasing scrutiny.

• Contact No 9665338065 8551979796
  
  Email IDinfo_at_dmagmarketing.com

7
Cookies

• Cookies are small bits of software installed on a
  computer after visiting a website.
• The primary function of cookies is to retain
  user/visitor information to make the visiting
  experience faster and more reliable upon repeated
  visits.
• Another use, however, is sharing that collected
  information with other parties for more
  comprehensive consumer data.

• Contact No 9665338065 8551979796
  
  Email IDinfo_at_dmagmarketing.com

8
CPM

• This stands for Cost per Thousand, where M is
  the Roman numeral for 1000.
• This is a form of pricing where the cost that an
  advertiser pays is measured by 1000 potential
  views, clicks, or other metrics used to measure
  market engagement.
• This is a pretty standard form of pricing, so
  advertisers should get familiar with CPM quickly.

• Contact No 9665338065 8551979796
  
  Email IDinfo_at_dmagmarketing.com

9
DSP

• This stands for Demand Side Platform, and it is
  the software process that makes programmatic
  advertising possible.
• A DSP is what centralizes and automates the
  availability and purchase of video, search,
  mobile, and other ads.
• It eliminates rate negotiation as well as manual
  ad insertion, thus speeding up the process for
  everyone.

• Contact No 9665338065 8551979796
  
  Email IDinfo_at_dmagmarketing.com

10
Thankyou

• Contact No 9665338065 8551979796
• 
  Email ID info_at_dmagmarketing.com
• Address 01, sai sayaji corner, lokmanya colony,
  near subway, Shastri Nagar stop, paud road,
  kothrud, pune, india 411038
• Websitehttps//www.dmagmarketing.com/