Local SEO for Small Businesses

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Local Search Engine Optimization for Small
Businesses
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Local SEOTopics

• Local On-Page Optimization (2 Slides)
• Local Off-Page Optimization
• Social Media Influence Local SEO (2 Slides)
• Local Citations Reviews
• Directory Submissions Local Listings
• Track Improve Google Analytics

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Local On-Page Optimization

• Local Address Phone on every site page
• Meta Description Tag Strong call to action
• Page Titles unique for each page keywords
• Include city in Page Title Meta Des Tag
• H1 Tag Keyword in text

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Local On-Page Optimization

• Optimize URL Architecture (www.website.com/birds/e
  agle instead of www.website.com/allanimals/?typeb
  irdspecieseagle)
• On relevant images include keywords in alt tags
  filenames (ltimg src"smiley.gif" alt"Smiley
  face"gt)

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Local Off-Page Optimization

• Submit site to major search engines local
  listing
• Yahoo Local
• Google Local
• Bing Local
• Ask City
• CitySearch (Data feeds Ask.com Bing)
• Yelp (Data feeds Bing Yahoo)

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Social media influence - Local
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Local SEO Social Media Influence

• Google Places, LinkedIn, Twitter
• FB, Yelp, G, You Tube, Pintrest,
• Small Businesses all need some sort of Social
  Branding Social Credit for Local Search
• Select the right social channel for your
  business

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Local citations Reviews

• Citations are mentions for your business name
  and address on other web pages
• Also known as web reference
• Key component in ranking algorithms in major
  search engines Local Search
• Superpages.com, Local Chamber of Commerce
• Reviews separate site page

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Directory Submissions Local Listings

• Industry Specific Directory Submissions
• Dmoz
• Yahoo Yelp
• Bing Ask City
• Merchant Circle (Hard Costs)
• Whitepages
• ThinkLocal City Search

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Track Improve

• Let Google Analytics run for 2 weeks before doing
  any SEO baseline
• Top 5 Search Terms that define business
• Monthly screenshot of SERPS

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Google Local Search
Google () Example
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Many Thanks and Good Luck!

• Brian Tucker, MBA
• Digital Marketing Specialist