Online Marketing Trends 2015

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Content Marketing Will be Bigger Than Ever

• One of the main ways that companies are
  establishing authority and gaining trust with
  consumers is by consistently creating valuable
  content through a variety of channels

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Social Media Marketing Will Require More
Diversity
Just a few years ago, businesses were limited
with regard to the social media networks they
could implement into their marketing campaigns,
with the biggies including Facebook, LinkedIn and
Twitter. Now, it seems like new social media
sites are appearing all the time.
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Image-Centric Content Will Rule
Successful blog posts that receive the most
social shares also usually have a common
characteristic they pepper in some well-placed
pictures to break content up and emphasize
certain points
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Less Will be More
One notable trend is the apparent shift in
consumer preference regarding simplistic
marketing messages instead of in-depth messages.
When you think about some of the top brands in
the world like Apple and Google, they clearly
value simplicity.
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Mobile-Friendly Content Will Be Necessary
Due to the widespread (and quickly growing) use
of smartphones and tablets, its necessary for
companies to create content thats accessible to
mobile users.
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Ad Retargeting Will Grow in Effectiveness
This is a marketing strategy that has really
caught on recently. In a nutshell, it works by
utilizing browser cookies to track the websites
that users visit. Once they leave a certain site,
the products or services they viewed will be
shown to them again in advertisements across
different websites.
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SEO and Social Signals Will Become Even More
Intertwined
Although social signals still dont typically
carry the same weight as traditional inbound
links, its pretty undeniable that they play a
role in organic search rankings these days.
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What You Think
So what are you thinking about to develop your
new strategies. Just change your marketing
strategies and rock in the market. Do yourself or
let us do for you
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Our Contact
Want to contact us Elite Image Creative
info_at_eliteimage.ca 855-354-8355
www.eliteimage.ca
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