Title: How Maslow’s Hierarchy of Needs Can Improve Your Marketing
1How Maslows Hierarchy of Needs Can Improve Your
Marketing
Gabriela Taylor
2Ever heard of the term Sex Sells?
- SEX is a very basic instinct that drives every
person at their most primal levels
3Maslows Pyramid of Needs has many levels, but at
the base are the physiological needs. Once
these needs are met, there is an ascending order
until a person reaches the pinnacle, which is the
need for personal growth or self actualization.
4The easiest to market are the basic needs because
everyone needs food, clothing, and a safe place
to sleep
5The marketing for housing often shows a family
playing in the yard and then entering the house
to sit around the kitchen. Why not just show
the house by itself?
Example
6Once a person has reached the top level, they no
longer feel a satisfaction from the material,
but start to seek out self-improvement courses
or travel for new experiences
7Morality
Creativity
Potentiality
The final tier in Maslows hierarchy
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8GABRIELA TAYLOR
- - Author, Marketer Holistic Business Coach -
I help entrepreneurs discover and fully live
their purpose and business ambitions through
powerful one-on-one coaching, consulting and
transformational workshops
VISIT GABRIELATAYLOR.COM