How Maslow’s Hierarchy of Needs Can Improve Your Marketing

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How Maslows Hierarchy of Needs Can Improve Your
Marketing
Gabriela Taylor
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Ever heard of the term Sex Sells?

• SEX is a very basic instinct that drives every
  person at their most primal levels

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Maslows Pyramid of Needs has many levels, but at
the base are the physiological needs. Once
these needs are met, there is an ascending order
until a person reaches the pinnacle, which is the
need for personal growth or self actualization.
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The easiest to market are the basic needs because
everyone needs food, clothing, and a safe place
to sleep
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The marketing for housing often shows a family
playing in the yard and then entering the house
to sit around the kitchen. Why not just show
the house by itself?
Example
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Once a person has reached the top level, they no
longer feel a satisfaction from the material,
but start to seek out self-improvement courses
or travel for new experiences
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Morality
Creativity
Potentiality
The final tier in Maslows hierarchy
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GABRIELA TAYLOR

• - Author, Marketer Holistic Business Coach -

I help entrepreneurs discover and fully live
their purpose and business ambitions through
powerful one-on-one coaching, consulting and
transformational workshops
VISIT GABRIELATAYLOR.COM