Conventions of Speak Easy

1
Magazine Conventions

• All the technical features for my three pages

2
6.
Menu Strip
7.
Banner
1.
Masthead
8.
Date Line with web address
2.
Kickers
3.
Caption
Cover Lines
9.
Feature Article Photo
10.
4.
Secondary Leads
13.
Headline
14.
Anchorage
5.
Graphic Feature
15.
Kickers
16.
Selling Line
Bar Code
17.
3
1.
Signed Editorial
Section Header
7.
2.
Section Banner
Issue and Dateline
8.
3.
Border / Divider
Main Feature (with inset pictures)
4.
Navigation Panel (with header)
10.
Pictorial insets (of highlights exclusives)
5.
11.
Section Headers
Page numbers (with headers resembling kickers and
cover lines)
6.
12.
Numbered itemised list
13.
Subscription box
4
1.
Title
8.
Inset Picture
Sidebar
9.
6.
Graphic Feature
7.
Dropped Capital
2.
Caption
10.
Subtitle
3.
Pull Quote
(taken from the article itself)
Factfile (With Track listing)
4.
11.
Byline
5.
Columns (with the body text)
12.
13.
White Space (helps to avoid info overload)
Borders / Dividers
5
Design principles
During my magazine production and design stages,
I kept these basic principles in mind to ensure
my magazines success from an aesthetic and
design point of view

• The six key principles of design are
• Emphasis keeping your main message clear, both
  in terms of the layout and the typography.
• Contrast visually stressing the difference
  between the different elements on the page.
• Balance grouping information in a logical way,
  leaving a clear and pleasing effect.
• Alignment drawing connections with different
  elements e.g. graphics, images, shapes and lines.
• Repetition where all the elements meet, they
  need to unify and feed into the main message.
• Flow how the design leads the eye, starting
  with the simplest point that Western readers tend
  to read from left to right.

Using these principles, I have been able to
achieve a professional, high class looking
magazine that appeals to its target audience.