Search Engine Optimization

1
Search Engine Optimization(SEO)

• Presented By Emporiumtech

2
Agenda

• Define SEO
• Why Search Matters
• Organic VS. PPC
• SEO Works
• Advantage of SEO
• Process of SEO

3
Search Engine Optimization

• Search Engine Optimization (SEO) is the process
  of improving the volume and quality of traffic to
  a web site from search engines via "natural"
  ("organic" or "algorithmic") search results.
• The earlier a site is presented in the search
  results, or the higher it ranks," the more
  searchers will visit that site. SEO can also
  target different kinds of search, including image
  search, local search, and industry-specific
  vertical search engines.
• As an internet marketing strategy, SEO considers
  how search engines work and what people search
  for.

4
Why Does Search Matter
5
Organic VS. PPC
6
How SEO Works / Your Ranking

• How SEO Works
• - Search engines use spider to
• crawl sites.
• - Sites are ranked.
• - Data compiled and delivered
• as specifically as possible to a
• user via a SERP.
• Ranking Factor
• General ranking algorithm
• Improvements/changes take time

7
Work of Search Engines

• To provide better results to their users, search
  engines had to adapt to ensure their results
  pages showed the most relevant search results.
• The number calculated by the algorithm, Page
  Rank, is a function of the quantity and strength
  of inbound links. In effect, this means that some
  links are stronger than others, as a higher Page
  Rank page is more likely to be reached by the
  random surfer.

8
How to take advantage of SEO

• Make sure your site is technically sound (For
  SEO!)
• Identify Keywords
• Use keywords on your site
• - In your content
• - In your coding
• Build Links
• Incorporate Blended Search

9
Process of SEO

• 1. Keyword Analysis
• 2. Website Submission
• 3. Inbound and Outbound Links

• 4. Data Feed
• 5. Content Writing
• 6. Code optimization

10
Thanks.