Data warehousing concepts and design

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Introduction to Data Warehousing From RVH
Technologies
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From DBMS to Decision Support

• DBMSs widely used to maintain transactional data
• Attempts to use of these data for analysis,
  exploration, identification of trends etc. has
  led to Decision Support Systems.
• Rapid Growth since mid 70s
• DBMSs vendors have answered this trend by adding
  new features to existing products
• Rarely enough

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DBs for Decision Support

• Trend towards Data Warehousing
• Data Warehousing consolidation of data from
  several databases which are in turn maintained by
  individual business units along with historical
  and summary information

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Characteristics of TPSs

• Characteristic OLTP
• Typical operation Update
• Level of analytical requirements Low
• Screens Unchanging
• Amount of data per transaction Small
• Data level Detailed
• Age of data Current
• Orientation Records

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TPS vs Decision Support
Complex Analysis Historical informationto
analyze Data needs to be integrated Database
design Denormalized, star schema
OLTP Information to supportday-to-day
service Data stored at transactionlevel Database
design Normalized
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MIS and Decision Support
Ad hoc access
Productionplatforms
Operational reports
Decision makers

• MIS systems provided business data
• Reports were developed on request
• Reports provided little analysis capability
• no personal ad hoc access to data

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Analyzing Data from Operational Systems

• Data structures are complex
• Systems are designed for high performance and
  throughput
• Data is not meaningfully represented
• Data is dispersed
• TPS systems unsuitable for intensive queries

ERP
Productionplatforms
Operational reports
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Data Extract Processing
Extracts
Operational systems
Decision makers

• End user computing offloaded from the operational
  environment
• Users own data

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Management Issues
Extracts
Operational systems
Decision makers

• Extract explosion
• Duplicated effort
• Multiple technologies
• Obsolete reports
• No metadata

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Data Quality Issues

• No common time basis
• Different calculation algorithms
• Different levels of extraction
• Different levels of granularity
• Different data field names
• Different data field meanings
• Missing information
• No data correction rules
• No drill-down capability

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From Extract to Warehouse DSS
Data warehouse
Decision makers
Internal andexternal systems

• Controlled
• Reliable
• Quality information
• Single source of data

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Data Warehousing Architecture
External Data Sources
Visualisation
Extract Clean Transform Load Refresh
Metadata respository
Serves
OLAP
Operational Databases
Data Warehouse
Data Mining
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Business Motivators

• Provide superior services and products
• Know the business
• New products
• Invest in customers
• Retain customers
• Invest in technology
• Reinvent to face new challenges

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Centralised data warehouse
Federated data warehouse
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Tiered data warehouse
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Data Warehouses Vs Data Marts
Data Warehouse
Data Mart Department Single-subject Few lt 100
GB Months
Property Scope Subjects Data Source Size
(typical) Implementation time
Data Warehouse Enterprise Multiple Many 100 GB to
gt 1 TB Months to years
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End-user Access Tools

• High performance is achieved by pre-planning the
  requirements for joins, summations, and periodic
  reports by end-users.
• There are five main groups of access tools
• Data reporting and query tools
• Application development tools
• Executive information system (EIS) tools
• Online analytical processing (OLAP) tools
• Data mining tools

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Data Usage - 1000 questions
Need to complement RDBMS technology with a
flexible, multidimensional view of data
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The Functionality of OLAP

• Rotate and drill down
• Create and examine calculated data
• Determine comparative or relative differences.
• Perform exception and trend analysis.
• Perform advanced analytical functions

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The star structure
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Multidimensional Database Model
Store
Customer
Store
Time
Time
FINANCE
SALES
Product

• The data is found at the intersection of
  dimensions.

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Data Mining
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Data mining functions

• Associations
• 85 percent of customers who buy a certain brand
  of wine also buy a certain type of pasta
• Sequential patterns
• 32 percent of female customers who order a red
  jacket within six months buy a gray skirt
• Classifying
• Frequent customers are those with incomes about
  50,000 and having two or more children
• Clustering
• Market segmentation
• Predicting
• predict the revenue value of a new customer based
  on that personal demographic variables

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