Enterprise CRM Its Evolution and Journey Over the Years

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Enterprise CRM Its Evolution and Journey Over
the Years

• By eCRM Solutions

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Enterprise CRM An Introduction

• A customer centric philosophy that many
  organizations today are adopting
• It has evolved over the years adding to it,
  multiple features, attributes and advantages,
  making it a complete wholesome solution for
  businesses to succeed and grow seamlessly and
  swiftly.

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Enterprise CRM An Introduction

• At the base, Customer Relationship Management
  (CRM) is a business strategy that assures you
  increased profitability and decreased cost with a
  remarkable gain in customer satisfaction, loyalty
  and advocacy.
• The major USP of Enterprise CRM solution lies in
  bringing together information from various data
  sources so that the organization has a holistic
  view of the customer.

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Enterprise CRM An Introduction

• This surely increases up-sell and cross-sell
  opportunities and helps enterprises take best of
  decisions.
• The Enterprise CRM that we are seeing today has
  progressed over the years with a strong
  background and multiple additions, modifications
  and alterations. Let us have a quick look at a
  brief history of this wonderful revolution.

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A Look at the Yesteryears of Enterprise CRM
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A Step wise Progression of Enterprise CRM
Solutions
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1. Access to Personal Information

• Personal Information was fundamentally the basic
  contact information of our customers maintained
  in our email address books, a move ahead of
  physical visiting cards to an electronic format.
  It contained just the simple information about
  the contacts.

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2. Sales Management Software for personal purpose

• A step next, this type of software were meant for
  single desktops and laptops, which tracked sales
  opportunities apart from personal information.
  But the biggest flaw was it was not useful to top
  management to view the hierarchical information
  within and hence proved to be incomplete.

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3. Enterprise Sales Management Software

• With technology running ahead, there were options
  for software for the entire enterprise, in which
  there would be a single top seeded view which
  would focus on details till the minute level with
  a large amount of transparency. This brought
  forth IT department to play an important role in
  generating revenue and increasing business. But,
  these software turned out expensive owing to the
  implementation cost.

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4. Enterprise CRM for everyone

• Enterprise CRM came into focus when it was
  essentially required with an affordable cost.
  There started entry of vendors who focussed on
  middle sized segments, with customizable
  solutions that could reach the mass. This
  increased the popularity of this concept amongst
  businesses and then ruled the concept of
  Enterprise CRM.

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5. Mobility based Enterprise CRM

• There is a whole news stream of CRM companies who
  have either newly ventured into this arena or
  reinvented themselves to fit to today technology
  needs. With mobility all around the globe,
  todays vendors offer Enterprise CRM with
  mobility as a prime feather in the entire
  solution. Organizations today prefer framework
  based customized solutions, that fill the bill.

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From Customer Record Maintenance to Complete
Customer Engagement - A Transition
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From Customer Record Maintenance to Complete
Customer Engagement - A Transition

• Until now, CRM has been showcasing a set of
  customer related functionalities, each of them
  having their own independent system of working
  and the interaction between all of them being
  quite tedious.
• Now, with the Enterprise CRM paving ways, the
  system of engagement has changed with technology
  putting in a lot of efforts to make it smoother
  and efficient.

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From Customer Record Maintenance to Complete
Customer Engagement - A Transition

• Times are changing, with sharp moves from a
  simple CRM to Enterprise Mobility CRM, from
  desktops / laptops to smart devices, from full
  service to self service and from relational
  databases to Big Data.
• The digital world has proven its supremacy and
  has very finely, entangled customer relationship
  management into its web surfacing into a
  comprehensive Enterprise CRM solution.

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SPEC INDIAs Enterprise CRM solution
Renaissance

• Encompasses the enterprise workflow for a
  diversity of audiences like sales teams, service
  and maintenance teams, dealers and distribution
  channels.
• Inclusive of dealers, it also possesses 3rd party
  legacy system integration and much more..
• Visit www.ecrmsolutions.co and request a FREE
  DEMO to know more about this product.