Search Engine Marketing

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Search Engine Marketing
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Topics

• What is Search Engine?
• What is SEO?
• Key Factors in SEO?
• Algorithms?
• PPC?
• Diff Between SEO and PPC?

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What is Search Engine

• Search Engines are Program. It help to search the
  documents and images for particular keywords and
  then it list-out the websites where the same
  keywords are found.
• Some of the search engines are Google, Yahoo,
  Bing, MSN, AltaVista, etc.,

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Search Engine Result Page
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What is SEO

• SEO Search Engine Optimization
• SEO is the process of increasing the visitors on
  the particular website through the sites appears
  first on the Search Engine Page.
• Because most people dont like to go next page on
  search engine.
• All of the people just see on 1st page on the
  Search Engine.

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Key-Factors

• In SEO, using 2 main key-factors. Those are
• On Page Optimization
• Off Page Optimization

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On Page Optimization

• Title Tags lttitlegt
• Header Tags lth1gt
• ALT Tag for imageltaltgt
• Meta Tags ltmetagt
• Keywords
• Description

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Example On Page

• Check the following link http//red-box.in/

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Off Page Optimization

• Off page optimizations is create the backlinks on
  other site. Off page works
• Directory Submission
• Article Submission
• Blog Submission
• Classified Submission
• RSS Submission

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Algorithms

• All the search engines are work by an algorithms.
  
• Google follows the algorithms are
• Panda
• Pigeon
• Humming Bird
• Penguin

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PPC

• PPC Pay Per Click
• PPC appears on the Top and Right side of the
  Search Engine list.
• We have to pay some amount for each clicks.
• We can set our budget depends on our business
  earnings
• It help to improve the websites

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PPC vs SEO
SEO Result within 2 weeks 3 Months Organic Search Few impression and Clicks We can target Local Market Low cost Easy to manage by anyone PPC Result Within 2 days Paid Search Few Impression and More Clicks Difficult to target Local market High Cost Need experience to manage the campaigns.
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SEO Services

• If you are interesting to enlarge your business
  on Online through using online marketing.
• Address
• Red Box
• F2, Artu Jothi Towers, 29, Sakthi Nagar, Porur,
  Chennai 600 116.
• Contact No 44-43856091