Growth Hacking Tips For Your Business

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Growth Hacking Tips For Your Business
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• Ever since Sean Ellis coined the phrase, growth
  hacker, people running startups are calling
  growth hacking their method of growing a
  business. Of course, methods employed in growth
  hacking are nothing new. Anything related to
  growing a business quickly and in a scalable way
  can be described as growth hacking.

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• A true growth hacker obsesses about business
  growth and will find data driven and creative
  ways to achieve it. When we think of growth
  hackers, we often think of mavericks who think
  outside of the box

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• AirBnB and Uber are startups famous for their
  growth hacking methods (and high valuations).What
  are the growth hacking methods you can apply to
  your business? With a little creativity and
  tracking, your business will benefit from the
  following growth hacking tips.

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Effective growth hacking tips you can use
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Growth hacking tip 1 stand out from the rest

• Getting attention is key for growth hacking.
  Create an exciting persona for your brand and
  differentiate yourself from the start. What is
  your unique value proposition UVP? Does your
  content reflect how exciting you are as a brand?

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• If your content marketing looks bland chances are
  your target customers will not see it. If your
  brand has a message that divides consumers, now
  is the time to be bold and make your message
  outrageous!

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Growth hacking tip 2 test like theres no
tomorrow

• Multivariate tests, A/B testing for email
  marketing, split testing testing everything to
  refine your digital marketing is what growth
  hacking is all about. Every test should lead to
  improvements-after all, you are focused on
  growing big fast.

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Growth hacking tip 3 streamline the process

• Automation and technology is your friend in
  growth hacking. Use time saving software and
  automated marketing to get the bulk of
  emails/content posting/customer segmentation out
  of the way. Reserve your energy for the next tip.

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Growth hacking tip 4 customer acquisition

• Customers equals more sales. You must be
  proactive in customer acquisition for growth
  hacking. Referral schemes, behavioral
  advertising, limited time offers, follow up
  emails, introductory products, freebies, prizes
  and contests are some ways to gain customers.

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Growth hacking tip 5 user generated content

• Have satisfied and loyal customers? Let them
  market for you customer generated content on
  social media, testimonials and videos are
  effective. Some examples include user generated
  video hauls on YouTube, photos on Instagram, live
  video streaming for your business events and even
  bloggers in your market niche. User generated
  content has a ripple effect on your brand
  visibility.

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Growth hacking tip 6 think niche

• Getting lost in the noise slows down growth.
  Going niche will draw highly targeted customers
  to your business. Create content for niche
  industry forums, sites, bloggers and social media
  platforms. The key is to be very knowledgeable
  about your business and stay true to your brand
  persona.

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Growth hacking tip 7 know the demographic and
competitor data

• Knowledge is power in growth hacking. You should
  know more about your customers and competitors
  than anyone else. Applying insights from
  competitor and customer data will serve you well
  in your digital marketing efforts.

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Growth hacking tip 8 puff yourself up

• You may have a small team and no email
  subscribers yet. The world doesnt need to know.
  Market your business as if it was the hottest
  startup around big up your talented team and
  talk about the latest successes on social media.

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• You dont have to go over the board and start
  throwing lavish launch parties-give the
  impression of confidence in every piece of
  content you create. Act as if you have a billion
  dollar valuation and live up to your
  products/service claims.

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Growth hacking tip 9 follow up

• All your life youve been told to show up, how
  about follow up? Following up emails and
  reminding customers about their purchases/special
  offers will result in more sales. Consumers get
  distracted easily, however they are still partial
  to suggestions. Remind them of a time limited
  offer or new stock in your online store.

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Growth hacking tip 10 reach out to established,
complementary companies

• By tapping into the customer base of another
  complementary business, you will gain more
  customers. When approaching a complementary
  business for partnerships, emphasize the mutual
  benefits and what connections you can bring to
  the table.

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