Latest Updates in Local SEO – What You Need to Know

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Latest Updates in Local SEO What You Need to
Know
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• Paying attention to local SEO stats will
  help you streamline your campaigns. In addition
  to giving you a clear understanding of what
  search engines are doing to provide high-value,
  relevant results, you can also see how consumers
  are responding to these efforts. Moreover, you
  can stay abreast of new search trends that could
  have a significant impact on the results that
  your current campaigns are producing. Following
  are several statistics that every small, local
  business owner should know.

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Bounce Rates

• If you haven't heard the term "bounce rate"
  before, now is the time to start boning up on
  this latest SEO jargon. After the Google
  algorithm rewrite, bounce rates became more
  important than ever before. This is the
  percentage of site visitors who are automatically
  bouncing back to search results after landing on
  your web pages. This type of activity is known as
  a single-interaction visit. In most instances, it
  means that people aren't finding the information
  or value that was promised. The average bounce
  rates for most websites is approximately 45
  percent. While this might seem high, it may be
  possible for people to actually get the
  information and value they need in a single-page
  visit. Thus, an average bounce rate could be a
  positive indicator for your site. Bounce rates at
  60 percent or higher, however, likely mean that
  the landing page needs to be revamped for greater
  clarity and quality.

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Hyper-Local Searches

• The primary emphasis of the Google
  algorithm rewrite was to accommodate the rapidly
  and radically changing ways of mobile web users.
  Google identified an increase in "near me"
  searches of approximately 34 times what it was in
  2011. For site owners, this means a far greater
  need to create geo-specific campaigns and to
  target hyper-local search terms such as cross
  streets and landmarks in order to make their
  listings relevant.

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The Top Seven Has Become The Top Three

• In the past, landing a coveted spot among
  the seven listings included in Google's "local
  pack" was guaranteed to reward a site with far
  more traffic and attention. Now, however, the
  competition for inclusion in the "top pack" is
  doubly fierce. The number of available slots has
  fallen from seven to just three. Companies are
  having to pay more attention to the quality of
  their business listings, listing completion and
  the overall appeal of these. Moreover, it can
  even be advantageous to start seeking inclusion
  in the "top pack" by taking a niche-specific
  focus. These listings appear at the top of the
  page (or just below the sponsored listings) in 93
  percent of all Google searches.

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Company Reviews

• Given that star ratings are visible in
  search engine listings for the top three listed
  companies, asking clients to leave feedback is
  becoming increasingly vital. Consider the fact
  that
• 88 of consumers read reviews
• 72 of consumers claim that positive
  feedback fosters trust
• 88 of consumers trust online reviews as
  much as they trust recommendations from friends
• All of these things make it essential to
  get your company listed with Google and to
  optimize this listing. Taking a keen interest in
  what people are saying about you business via
  this listing and making sure that feedback is
  being regularly supplied is vital as well.

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• Address 3954 Murphy Canyon Rd. Suite D201 San
  Diego, CA 92123 USA
• Website http//www.sabaseo.com/
• Local Phone Number 1-858-277-1717