Fiat News

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FIAT

• News Releases

http//www.prnewswire.com/news-releases/fiat-brand
-north-america-announces-72andsunny-as-lead-digita
l-agency-of-record-124415093.html
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"Just as the FIAT brand's products have been
adapted to meet market needs while keeping their
Italian style and functionality, our websites
will also offer a tailored yet consistent
experience for consumers, Said Laura Soave,
Head of Fiat Brand North America. "For a global
brand like FIAT, it's in our nature to explore
new ways of doing business. It's also essential
that the marketing and advertising campaigns
reflect the same individual sense of expression
that the Fiat 500 will deliver to consumers. This
unique partnership of two agencies will allow us
to respond to market needs and capture synergies."
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MARKETING/ADS PARTNER - 72andSunny

• The FIAT Brand North America has named 72andSunny
  as their lead digital agency of record.
• The agency will develop and manage the FIAT
  brand's website and will be responsible for the
  brand's digital marketing efforts.
• 72andSunny will work with the FIAT brand to
  develop a comprehensive digital marketing
  strategy that will help to increase awareness and
  consumer reach as the brand continues its
  reintroduction to North America.

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MARKETING/ADS PARTNER - IMPATTO

• A Southfield, Michigan based company, named as
  Lead Agency of Record for Fiat.
• IMPATTO is responsible for establishing the
  creative direction for the introduction of the
  FIAT brand and models for the North American
  market.
• IMPATTO is a brand experience company known for
  building innovative brand solutions that
  transform consumer expectations and dynamically
  grow business.

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ABOUT THE FIAT BRAND

• The FIAT brand stands for discovery through
  passionate self-expression. It encourages people
  to be in charge of their lives, live confidently
  and celebrate the smallest of things with
  infectious excitement. That philosophy is
  embodied by the North American introduction of
  the iconic Fiat 500 or Cinquecento- a small car
  that lives big. Italian at heart and rooted in a
  rich heritage, the 500 is synonymous with modern
  simple design blending form, function and a pride
  of ownership that is genuine.

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• Reminiscent of the original Cinquecento, the 2012
  Fiat 500 and Fiat 500c (Cabrio) build on the
  vehicle's global popularity. Since its initial
  launch in 2007, more than 500,000 Fiat 500
  vehicles have been sold in more than 80 countries
  around the world. The model's unquestionable
  popularity is the result of the Fiat 500's great
  ability to deliver unmatched personalization
  options with advanced solutions in terms of
  quality, engine and passenger comfort. In
  addition to success on the sales front, the Fiat
  500 has earned more than 60 international awards,
  including being named the 2008 European Car of
  the Year, 2009 World Car Design of the Year and
  Best New Engine of 2010 (FIAT MultiAir Turbo).

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• More information about the news can be read on
• http//www.prnewswire.com/news-releases/fiat-brand
  -north-america-announces-72andsunny-as-lead-digita
  l-agency-of-record-124415093.html

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• Impatto
• 23235 Telephgraph Road
• Southfield, Michigan, 48033
• [phone] [phone] F
• www.impatto.com