ONLINE ACTIVITY IN ROMANIA

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ONLINE ACTIVITY IN ROMANIA
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Internet usage in Romania
Source www.internetworldstats.com
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Internet penetration in Romania
Source www.internetworldstats.com
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Relevant data on users

• 4 million Internet users aged over 16 of 17.83
  million aged over 16
• 1.052 million households with Internet access
  (25 urban, 3 rural) of which 83 (881.000) have
  dedicated access for Internet and 19 (206.000)
  dial-up
• Access 64 home 42 office or school 20
  friends 16 internet cafe 3 other
• Purpose of usage 87 of internet users are using
  home internet access for e-mail 80 for
  information 66 for games, download of
  music/movies, chat
• Average age of Internet user 30 years old
• Education 85 high school and university
  graduates

Source Gallup research November 2006 for the
National Regulatory Authority for Communications
and Information Technology (ANRCTI) on 10.929
persons 1531 internet users
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Internet access connections based on the
bandwidth provided
Source National Regulatory Authority for
Communications and Information Technology
(ANRCTI) report 1st of January 30th of June
2007
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Internet penetration rate per 100 inhabitants,
on bandwidth
Source National Regulatory Authority for
Communications and Information Technology
(ANRCTI) report 1st of January 30th of June
2006
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Structure of Internet access connections (at
30.06.2007)
There are only 2.53 mil active connections from
which 2 mil. on broadband.
Source National Regulatory Authority for
Communications and Information Technology
(ANRCTI) report 1st of January 30th of June
2006
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Socio-demographics of Internet users in Romania

• Approximate 48 of Internet users are from
  Bucharest and the largest cities (gt200K
  inhabitants)

• More than 50 from Romanian urban population are
  Internet users.
• 49 use the Internet daily or almost daily
• 51,8 are men

Source AdEvolution, Beyond Media
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Romanian e-commerce market
E-commerce in electronics IT is a fast growing
segment

• E-commerce is growing fast in Romania. Estimated
  market of Euro 120-140 million up 100 from 2006.
  Estimated that 90 of overall market is
  represented by electronics, IT, household
  appliances. Growth in 2008 estimated at 80.
• E-commerce is more product information
  ordering, payments still done mainly offline.
  Online payments in 2007 35 million Euro
• Market is still laggard in terms of true online
  e-commerce Many sites with stock problems or
  stocks kept offline
• Offline retailers moving towards online presence
  Domo, Ultra Pro Computers, Depozitul de
  Calculatoare, Flamingo/Flanco, Altex investing in
  building up online presence

• Main players

Source AdEvolution, Beyond Media (advertising
agencies), Trafic.ro companies
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Online traffic estimation
Source Trafic.ro Note Unique visitors
measured by Trafic.ro contains duplicated
visitors
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Online advertising market
Online advertising, how ?
Online advertising, who?

• Auto Ford, Renault, VW, Audi, Skoda, Fiat, Alfa
  Romeo, Toyota, Opel, Chevrolet, Dacia, Mercedes,
  BMW, Honda, Mazda, Jeep, Nissan, Seat
• Telecom Vodafone, Orange, Zapp, Cosmote, UPC,
  RCS-RDS, Romtelecom
• Banks Financial sector BCR, BRD, ING,
  ABN-Amro, Allianz-Tiriac, Unicredit Tiriac,
  Bancpost, Credit Europe, OTP, Banca Transilvania,
  Domenia Credit
• FMCG Coca-Cola, Pepsi, Unilever, PG, Nivea,
  Nestle
• IT, Electronics/Electrocasnice Retail HP,
  Altex, Domo, Flanco-Flamingo, Electrolux,
  Whirlpool, Philips, Sony, Samsung, LG, Nokia,
  Sony-Ericsson
• etc.

• Banners Display ads
• Video/video streaming
• Messenger
• Classifieds
• Polls
• Games
• Sponsorship
• Contests
• Chat
• Forum
• Email/Newsletter

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Online advertising market
Source Initiative Media Media Fact Book
Romania Source of estimation Media Agencies
and Media Sales House for websites ArboMedia,
MediaPro Interactive, Netbridge Investments,
Starlink Group, News Media
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Women online advertising market
Source Beyond Media
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Edipresse A.S. websites
Womens lifestyle service www.avantaje.ro,
www.viva.ro, www.e-joy.ro, www.e-look.ro,
www.e-sana.ro, www.decostyle.ro Teenagers
www.popcorn.ro Parenting www.babyonline.ro
Our leading websites
Source Trafic.ro
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Edipresse A.S. websites
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Edipresse A.S. websites
Avantaje.ro and Viva.ro are the first websites
weve made. Viva.ro was redesign and changed on
a new software and Avantaje.ro will follow it
very soon.
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Edipresse A.S. websites
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Edipresse A.S. websites
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Edipresse A.S. websites
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Edipresse A.S. websites
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Edipresse A.S. websites
Babyonline.ro will be official launch in March 08.
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Online revenues
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Thank you!