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• COM 339 Week 1 Communication and Information
  Management (UOP)

• COM 339 Entire Course (UOP)

• Provide short answers of 200 to 300 words each
  for the following questionsWhat seven trends
  characterize modern mass media? Which trend do
  you think has the greatest effect on society
  today?How could you explain functional and
  critical or cultural approaches of classifying
  mass communications to a friend? Which approach
  makes more sense?How does media technology
  affect culture and society today? How has media
  technology influenced older forms of
  communication?What is the purpose of advertising
  research?

• COM 339 Week 1 DQ 1
• COM 339 Week 1 DQ 2
• COM 339 Week 1 Communication and Information
  Management
• COM 339 Week 2 Learning Team Print Media
  Presentation
• COM 339 Week 3 DQ 1
• COM 339 Week 3 DQ 2
• COM 339 Week 3 Assignment Electronic Media
  Presentation

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COM 339 Week 1 DQ 1 (UOP)
COM 339 Week 1 DQ 2 (UOP)
If you had an unlimited budget but limited time
to create an advertisement, what step or steps in
the advertising research process would you
emphasize and de-emphasize? Explain why.
  What media technology has had the biggest
effect on your life? Why? What is your prediction
for the next big trend in media technology?
Defend your answer
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COM 339 Week 2 Learning Team Print Media
Presentation (UOP)
COM 339 Week 3 Assignment Electronic Media
Presentation (UOP)

• Choose two of the following types of current
  print media Newspaper Magazine Book
  publisherResearch the history of the media types
  your team selected. Include the following
  information in your presentation Notable
  founders and parent organizations of the media
  types Notable historical dateso Dates of
  mergers with other newspapers, magazines, or
  publishers to form a large media conglomerate

  Choose two of the following types of electronic
media Radio Sound recording Motion
pictures Broadcast televisionResearch the
history of the media types your team selected.
Include the following information in your
presentation Notable founders and parent
organizations of your electronic media types
Notable historical dates
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COM 339 Week 3 DQ 2 (UOP)
COM 339 Week 3 DQ 1 (UOP)
Are certain types of products better suited for
print advertising as opposed to electronic media?
Explain why or why not.
  Choose two vastly different products aimed at
different demographics. What electronic media
would you use to advertise to the diverse groups
associated with these products? Why? What special
considerations would you need to weigh before
settling on an electronic advertising strategy
for these products?
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COM 339 Week 4 DQ 1 (UOP)
COM 339 Week 4 Assignment Internet Code of Ethics
(UOP)
  What types of social media do you participate
in online, such as Facebook, MySpace, Bebo,
LinkedIn, or Twitter? Which social media sites
do you use regularly? Has this phenomenon changed
how you communicate online or offline? How?
  How do ethics influence Internet advertising?
How do ethics influence advertising in general?
What ethical issues does advertising on the
Internet raise? Your task is to develop a code of
ethics for Internet advertisers. Include the five
ethical principles from Ch. 17 in The Dynamics of
Mass Communication.Create a code with 8 to 10
ethical standards for Internet advertisers.Write
a 1,400- to 1,750-word paper discussing your
findings.
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COM 339 Week 5 Assignment Advertising Creation
(UOP)
COM 339 Week 4 DQ 2 (UOP)
 COM 339 Week 5 Assignment Advertising Creation
A lot of information is on the Internet. For
which type of information might you consult the
Internet first? For which type of information
might you consult the Internet last? Why is there
a disconnect between the information you trust on
the Internet and the information you do not? What
role do ethics play in your decision to consult
or not consult a website? Is this more about
privacy than ethics?
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COM 339 Week 5 DQ 2 (UOP)
COM 339 Week 5 DQ 1 (UOP)
  Think of a well-known product or company. What
are the different types of advertising this
product or company does? How do these
advertisements create unity?
  Think of three different types of
advertisements and their respective media. How
would these advertisements look, feel, or sound
if they were transformed into a different media?
Why do you think the creators settled on that
type for the advertisement?
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