What is the best way to promote any business?

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Wegus InfoTech Pvt. Ltd.

Inspiring Business Performance

• What is the best way to promote any
  business?
• Answered by,
• Ugrasen Singh
• Chief Finance Officer
• Wegus InfoTech Pvt. Ltd.

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Here are Eight ways to promote your business
online that won't cost you a dime

• Use the three big local listing services
• Registering your business with Google Places
  allows it to be found more easily on Google
  searches and it shows up on Google Maps. All you
  have to do is fill out the form and register,
  then get your business verified through their
  confirmation process, which can be done either
  with a phone call or snail mail. Yahoo! also has
  a big database of businesses called Yahoo! Local.
  It's free, and is certainly worth the few minutes
  it takes to set up. Microsoft's Bing has a
  similar service that's easy to sign up for.
• Embrace social media
• Social media isn't just a tool to gain
  exposureit has now become a necessary time
  investment for every business to make. You can
  tie in ads and offers on your Facebook page and
  have a direct channel with your customers on
  Twitter. Networking on LinkedInboth at the
  personal and company levelcan be another way to
  help your startup.
• Start a blog
• A blog not only helps your company get its name
  out through followers, but is a way to connect
  with your consumers more directly. But remember
  that one of the major keys of blogging is to keep
  your stream updated as frequently as you can. A
  dormant, abandoned blog is worth nothing.

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• Put up multimedia on YouTube and Flickr
• YouTube provides a free way to distribute
  creative promotional videos, but in order to
  succeed you must put up content that people want
  to view and are relevant to your businessa
  simple ad will not work. A Flickr profile can
  also help by giving you one place to compile all
  the photos for your business, and allows you to
  link back to your website.
• SEO your company website
• Search engine optimization cannot be
  underestimated in the world of constant Goggling.
  Pick up a book or head over to an online
  how-to-guide on SEO and make sure your site is
  primed for performance on search engines.
• Press releases
• Every time your business does something
  newsworthy, don't hesitate to shoot off a press
  releasemaybe folks will pick up on it. They're a
  powerful media tool to use to help generate
  publicity, and having free distribution of them
  is a bonus. There are dozens of websites out
  there that you can use for your press releases,
  such as PR Log and 24/7 Press Release.
• Join a relevant online community and contribute
• Every niche has communities online that you can
  get involved in. But just signing up for a forum
  and posting every once in a while about your
  business isn't beneficial for anyone, and will
  likely just annoy people. Actively contribute and
  build a rapport with the community, while keeping
  your business out of it. Passively promote your
  business by putting a link in your signature or
  mentioning it only when the context is
  appropriate.

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BULK SMS Marketing

• Definition
• Bulk Messaging is the transmission of large
  numbers of SMS messages for delivery to mobile
  phone terminals. It is used by media companies,
  enterprises, banks (for marketing and fraud
  control) and consumer brands for a variety of
  purposes including entertainment, enterprise and
  mobile marketing.
• Advantages of Bulk SMS Marketing
• Instant Deliverability
• SMS is lightning fast, literally putting your
  message into your subscribers pockets or purses
  seconds after you send. The average time for all
  mobile carriers and SMS services is less than 7
  seconds from send to received.
• Flexible Platform
• Either send a handful of messages to a targeted
  group or send thousands of SMS messages to your
  entire list. A great SMS marketing service makes
  it easy to customize your text message campaigns
  to the needs of your SMS subscribers.
• Instant Opt-In and Opt-Out
• With the advent of short codes, opting in and
  opting out of your SMS stream is, like everything
  else associated with SMS - instant. Unlike other
  opt-in or opt-out options, there is only one
  step, and besides entering a mobile number, there
  is rarely any personal information required up
  front.

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• High Open Rate
• Compared to email marketing, SMS has a
  staggeringly high open rate. Essentially, almost
  every SMS sent is opened (and read), whereas only
  a fraction of emails sent are read. When a
  subscriber feels that buzz in their pocket or
  hears that trill signaling a text message, they
  always look.
• High Conversion Rate
• With SMS, there is an incredibly high rate of
  subscriber action. Whatever your SMS is
  promotions or contests there is more action
  taken compared to any other marketing or
  promotion strategies.
• Reliable
• Unlike email, SMS doesnt have to battle against
  spam or other email filters. If anything, SMS is
  more of a direct connection to your customer base
  than any other marketing strategy, and there
  arent any barriers.
• Short Messages
• Though this is a challenge for some businesses,
  the 160-character length of SMS is a boon for
  marketing. It forces you to be clear and concise.
  Instead of having your subscribers slog through
  content that isnt always relevant, SMS gets to
  the point immediately without anything that is
  unnecessary. To make this even easier, Simply
  Cast offers short codes for easy two-way
  communication.

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•  Cool Factor
• A large demographic of consumers have abandoned
  the email and have turned to text messages. Show
  your client list that you are keeping up with the
  technology by sending targeted promotions via
  text. It will give your company a head start in
  winning the battle for the next generation of
  shoppers. This can be a great strategy for
  smaller businesses who are looking to create a
  buzz locally.
• Limitless Market Potential
• Do you even know how many mobile phones are out
  there? An absolutely ridiculous amount. And since
  mobile phones and text messaging especially, are
  the way that people communicate now, there isnt
  any reason why you cant tap into this virtually
  limitless market potential. Mobile phone users
  represent all demographics a marketing gold
  mine!
• Green
• Green is in! Though most online marketing
  strategies are naturally green, it is incredibly
  important to reiterate. Green is not only great
  for the environment but for the bottom line.

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• Contact Us
• Wegus InfoTech Private Limited
• Bangalore, India.
• Email ID
• info_at_wegusinfotech.com
• sales_at_wegusinfotech.com
• Contact No
• 91-9916701234