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• ASHFORD BUS 235 Entire Course

• BUS 235 Week 1 DQ 1 Marketing Trends

• Consider the broad changes occurring in marketing
  today and identify themes that you believe are
  emerging from these changes. Can these themes and
  changes be related to societal forces?

• ASHFORD BUS 235 Week 1 DQ 1 Value Index
• ASHFORD BUS 235 Week 1 DQ 2 Business Mapping of
  Processes
• ASHFORD BUS 235 Week 2 DQ 1 Gantt vs Network
  Based Approach

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BUS 235 Week 1 DQ 2 Customer Needs and Wants
BUS 235 Week 2 DQ 1 Market Research
Describe methods you would use to analyze one of
these three different markets consumer,
industrial or international markets.
Marketing has often been defined in terms of
satisfying customers needs and wants however,
marketing critics argue that marketing can be
unethical by creating needs and wants that
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BUS 235 Week 2 DQ 2 Customer Loyalty
BUS 235 Week 3 DQ 1 Branding Debate
Take a position on one of the following
statements a) All brands have a limited life as
indicated by the product life cycle and will slip
or disappear.
Successful companies recognize that high
satisfaction leads to high customer loyalty.
Provide an example of a company to which you are
loyal in terms of buying products or services
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BUS 235 Week 3 DQ 2 New Product Development
BUS 235 Week 4 DQ 1 Price and Ethics
Discuss the ethics of pricing products to match
the value that consumers are willing to pay for
products (e.g., 2.50 bottle of water, 150
running shoes, etc.).
Have you ever had a need for or interest in a new
product or service that you wish someone had
developed? Identify what you believe could be a
new product or service and why you think it would
be successful.
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BUS 235 Week 5 DQ 1 Super Bowl Advertising
BUS 235 Week 4 DQ 2 Service Marketing
Super Bowl commercials cost millions of dollars
(as an example, companies paid an average of 2.6
million for 30 seconds of airtime in Super Bowl
XLIV
Identify the differences between product and
service marketing. For example, how does Ashford
market its services (education) differently than
businesses offering
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BUS 235 Week 5 DQ 2 AMA
BUS 235 Week 5 Final Paper The Marketing Mix
(Amazon)
Select an existing product and identify its
target market. Describe how each variable of the
marketing mix (product, price, place, and
promotion) is being executed
Visit the American Marketing Association, AMA,
website and review the statement of ethics.
Identify two companies that you believe integrate
corporate social marketing in their overall
strategic marketing plan. Provide examples.
Respond to at least two of your classmates
postings. 
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BUS235 Week 3 Assignment Retail Store (Walmart)
Visit any retail establishment of your choice in
order to gain specific knowledge about the
marketing activities of the operation. Provide a
2-3 page report on your visit using at least two
references
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