Unpleasant Facts About Digital Marketing

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Unpleasant Facts About Digital Marketing
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• The truth will set you free but first it will
  make you miserable.
• Indeed that old adage speaks so much about
  digital marketing drawbacks. It will make you
  miserable knowing the truth that in digital
  marketing there are some unpleasant facts.

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• Having the knowledge of digital marketings
  negatives can somehow increase your strength to
  handle it well.  For whatever weaknesses it has,
  it is a worthwhile investment if you can improve
  your strategies and align it with your business
  goals.What, then, are those unpleasant facts
  about digital marketing?

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Awful fact 1 Digital marketing is more expensive
than you think

• Merely setting up a website, PPC ad campaign and
  social media profile is an oversimplification of
  what digital marketing entails. It is also an
  underestimation of the costs. The competition is
  too high for digital marketing to remain
  competitive, you need the best minds and
  allocation of resources.

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• Social media ads, PPC (pay per click), SEO
  (search engine optimization), content marketing,
  coordination and multi-channel/device marketing
  is expensive if you need to connect with millions
  of your target consumers.Therefore, you have to
  plan well and budget prudently for the process.
  Expenses will increase with digital marketing if
  you are expanding your business.

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Awful fact 2 Digital marketing is not the best
marketing

• Digital marketing works for some brands but not
  others. Some consumers are not aware of the
  existing market online. Despite figures showing
  Mcommerce penetration and more consumers
  searching for businesses online, there are
  consumers who dont search online.

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• These consumers find businesses from word of
  mouth, leaflets, the Yellow Pages, newspaper
  supplements and industry magazines. When
  assessing your marketing needs, the behaviors of
  your target consumers matter the most.

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• Do not replace your traditional marketing
  strategy with digital marketing.  Combine them
  both to create an efficient strategy to acquire
  new customers. Social media marketing can also be
  a boost to your strategy, just optimize it and
  use it well.

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Awful fact 3 Digital marketing changes all the
time

• The fundamental principles of marketing, such as
  customer satisfaction and building connections
  remains the same. However, the mode and
  technology of digital marketing changes all the
  time. Your consumers may adopt new technology to
  communicate/shun certain social media platforms. 

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• Make sure that your marketing strategy really
  works by testing and tracking the results. In
  digital marketing, it pays to stay on top of all
  possible changes and updates of the digital
  world.

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Awful fact 4 You reputation can be destroyed
online

• You need to be aware of activities that might
  destroy your hard earned connections or make a
  negative impression towards your customers.  You
  might be targeted by competitors online or
  consumers with their own agenda.

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• Be on guard and be ready for the possible
  negative content that will impact your business
  online. The way you conduct and present yourself
  can either strengthen your customer relationships
  or damage it forever. Acting with professionalism
  and speed can mitigate any further damages to
  your reputation if it is a social media crises.

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Awful fact 5 You become susceptible to hacking
and cyber crime

• People can take your information or confidential
  data accessible for hacking. If you own an online
  business that collects sensitive marketing data,
  this is even more risky. Hackers can take your
  customers contact details and spam them. You
  will need to train employees about security and
  DDoS attacks.

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Awful fact 6 Digital marketing is hard

• You need to undergo the difficulty with measuring
  the impact of your digital marketing. You need
  the skills of data analysis, testing and content
  creation. In a survey by Adobe, it was found that
  47 of marketers had limited knowledge about
  digital marketing 39 said that the fast pace of
  change in digital marketing was an obstacle. 

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• Outsourcing work to consultants and companies
  that specializes in digital marketing can save
  you money in the end, but justifying the spend to
  executives can be difficult.

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• Executing a content strategy that is coordinated
  and consistent is one of the biggest challenges
  to online businesses.  This stems from lack of
  resources, skills and planning (targeting and
  using the right metrics).

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Awful fact 7 You have to live with your mistakes
in digital marketing

• Mistakes are inevitable every time you do or try
  something new.  Some are easy to fix in digital
  marketing but others will harm your business. The
  problems with making mistakes in digital
  marketing is how to repair your relationship with
  consumers and make them trust you again.

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• Bad content marketing, spamming customers with
  emails, and saying the wrong things on social
  media may or may not leave lasting damage. When
  content gets published online, it exists forever
  on record. 

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• Prepare to be flexible and improve your content
  or approach as you connect to your customers. 
  Your content marketing must be reliable, valuable
  and relevant to your customer with the ultimate
  intention of winning their trust.

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Awful fact 8  The future of the digital world is
uncertain

• It is hard to put your bet on your online
  visibility knowing that the future of digital
  world is uncertain.  You do not know what will
  happen next as the digital world paces fast.  The
  rapid changes cause rapid updates that you need
  to cope with.

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• You must move cautiously but quickly.  Cautiously
  means you should not make large investments
  without testing and tracking your efforts. 
  Quickly means you can adapt and establish
  user-friendly marketing at every opportunity. 
  That way, you can keep up with the times and
  boost your visibility online for target customers.

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Awful fact 9 Consumers are wary of digital
marketing

• Constant social media ads and promotional content
  that misrepresents the brand destroys consumers
  trust. Con artists can take advantage of PPC,
  social ads and emails to trick consumers.

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• This can make your target customers suspicious of
  your brand too. In order to reassure consumers,
  you need to build brand reputation and stand
  behind the product or service that you provide.
  Allow for online reviews and  build up trust
  through engagement on multiple marketing
  channels.

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Awful fact 10 Digital marketing is difficult to
measure

• If youve spent money on traditional advertising,
  then youll know your return on investment (ROI).
  With long term digital marketing, such as social
  media connections, SEO and creating content, the
  ROI is harder to calculate. This creates
  difficulties in justifying the marketing spend to
  a decision maker.

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• If you are the decision maker, this undermines
  your confidence in digital marketing. You need to
  know what metrics you use to assess the
  effectiveness of your digital marketing and how
  to track the data from your campaigns.

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Conclusion

• These ten awful facts about digital marketing can
  give any business owner sleepless nights. Dont
  panic these miseries may challenge you to
  explore all avenues to enhance, improve and
  develop effectiveness in your digital strategy.
   Evaluate your content marketing and the
  importance of your metrics. Knowing the worst can
  bring about the best in your marketing strategy.
  It is the stepping-stone to success.

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