What is A/B testing and How to do It?

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What is A/B Testing and How to Do It.

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What is A/B Testing?

• A/B testing AKA split testing or bucket testing
  is a method of comparing two versions of a
  webpage or app against each other to determine
  which one performs better. By creating two
  different versions as A and B variant and testing
  them against each other. On regular intervals
  analysts can compare data, metrics statistics
  to find out which one is better. This helps in to
  choose better design to improve Web or App
  conversion rates.

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What Can You Test?

• Anything on Website or Application which enhance
  user experience can be tested in A/B testing?

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Continue..
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For Advanced Testing
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A/B Testing Process
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A/B Testing Process

• Collect Data Research where Web or App is having
  low conversion with Analytics. Begin with high
  priorities sections need to be changed.
• Identify Goals Goals can be anything from
  clicking a button, link to product purchases and
  e-mail signups. Track your current goals and set
  new goals to be achieved.
• Create Variations by changing the Colors,
  Position of a button, Rotate the Order of
  Elements on the Web or App etc... A/B testing
  tools like Optimize have a visual editor that
  will make these changes easy.
• Kick off your Experiment Measure visitors
  experience interaction and compare it with
  other page. A small ad campaign, even as low as
  50, you can send hundreds of visitors to your
  landing pages to collect the desired data.
• Lastly Analyze Results Its time to find out the
  results. If you find a positive result (increment
  in sales or user engagement) from A/B testing.
  Congratulations!! If not, count it as an
  Experience.

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Recommended A/B Testing Ideas for industry based
Website or App
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Recommended A/B Testing Ideas for industry based
Website or App
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A/B Testing while keeping SEO in mind
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• NO Cloaking - Showing one set of content to
  humans, and a different set to Google bot. This
  can get your site demoted or removed from Google
  search results - I am sure this would not be the
  desired outcome of your test.
• Use 302s, not 301s - Always use 302 Redirect
  while A/B testing. 302 is a temporary redirect.
  This to notify Bot that this is a temporary
  redirect. Do not pass my entire Juice or Ranking
  to this page until I use 301 redirect which is a
  permanent Redirect.
•  All links work properly-While doing testing, if
  any link internal or external added. Make sure it
  worked properly and not generating any crawl
  errors.

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Thank you
Presented By WeDigTech
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