Title: BUS 620 APPRENTICE TUTORS UOPHELP
1 BUS 620 APPRENTICE TUTORS
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2 BUS 620 APPRENTICE TUTORS
- BUS 620 Entire Course (Ash Course)
- BUS 620 Final Marketing Plan
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- BUS 620 Week 1 DQ 1 What is Marketing (Ash
Course) - BUS 620 Week 1 DQ 2 Marketing Strategies (Ash
Course) - BUS 620 Week 1 The Future of the New York Times
(Ash Course) - BUS 620 Week 2 DQ 1 Buyer Behavior (Ash Course)
- BUS 620 Week 2 DQ 2 Customer Needs (Ash Course)
- BUS 620 Week 2 Industry Forecasting (Ash Course)
- BUS 620 Week 3 DQ 1 Braining Nordstrom (Ash
Course)
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- BUS 620 Final Marketing Plan
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3 BUS 620 APPRENTICE TUTORS
- BUS 620 Industry Forecasting
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- BUS 620 Industry Forecasting
4 BUS 620 APPRENTICE TUTORS
- BUS 620 Retail Business Analysis
- BUS 620 Retail Business Analysis
5 BUS 620 APPRENTICE TUTORS
- BUS 620 The Exchange Relationship
- BUS 620 Week 1 DQ 1 What is Marketing
- BUS 620 The Exchange Relationship
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- What is Marketing? Marketing has often been
defined in terms of satisfying customers needs
and wants. Critics, however, maintain that
marketing goes beyond that and creates needs and
wants that did not exist before. They feel
marketers encourage consumers to spend more money
than they should on
6 BUS 620 APPRENTICE TUTORS
- BUS 620 Week 1 DQ 2 Marketing Strategies
- BUS 620 Week 1 The Future of the New York Times
- Think About It activity in Section 1.2 of the
text - Select a consumer product of personal
interestone that you have purchased within the
past six months. It can be anything, just as long
you are familiar with the product and generally
understand how it is marketed. Using the matrix
model of marketing management in Table
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- Read the article The Future of the New York
Times, BusinessWeek, January 17, 2005, 64-72
(Also Posted in the Announcement page). - Readership through circulation and news quality
are key ingredients to
7 BUS 620 APPRENTICE TUTORS
- BUS 620 Week 2 DQ 1 Buyer Behavior
- BUS 620 Week 2 DQ 2 Customer Needs
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- Buyer Behavior. The typical buying process
consists of the following sequence of events
problem recognition, information search,
evaluation of alternatives, purchase decision,
and post purchase behavior. What specifically do
you do as a consumer in each of these stages in a
high involvement purchase like buying a
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- Customer Needs. Visit GE Healthcare
(www.gehealthcare.com/). In context to the major
points of chapter 5, define how GE is addressing
the needs of their hospital customers by the
design of this Web
8 BUS 620 APPRENTICE TUTORS
- BUS 620 Week 2 Industry Forecasting
- BUS 620 Week 3 DQ 1 Braining Nordstrom
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- Industry Forecasting. Identify an industry of
choice (Auto Industry, Healthcare, PC or
Telecommunications). Using the PESTEL analysis
from the readings, discuss and analyze the
factors that may impact the industry and the
successful
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- Branding Nordstrom. After reading the article
Conservative Nordstrom to sell trendy Topshop
fashions, respond to the following
9 BUS 620 APPRENTICE TUTORS
- BUS 620 Week 3 DQ 2 Marketing Segmentation
- BUS 620 Week 3 The Case of the New Apple
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- Marketing Segmentation. What are the different
levels of market segmentation? Synthesize the
segmentation strategies that manufacturers of
personal computers should implement to attract
both the Gen Y and baby boomer
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- The Case of the New Apple, Inc. Read the article
- Burrows, P., Satariano, A. (2012). Can Phil
Schiller keep Apple cool? Bloomberg Businessweek.
Retrieved from http//www.businessweek.com/article
s/2012-06-07/can-phil-schiller-keep-apple-coolp2 - Assignment Instructions
10 BUS 620 APPRENTICE TUTORS
- BUS 620 Week 4 Ad Compaign
- BUS 620 Week 4 DQ 1 The Role of Pricing
- the article
- Stanford, D. (2012). Mountain Dew wants some
street cred. Bloomberg Businessweek. Retrieved
from
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- The Role of Pricing. Review the article
- Mohammed, R. (2012). J.C. Penneys risky new
pricing strategy. Harvard Business Review. - Is your own buying behavior influenced by coupons
and sales? - Why do you think J.C. Penneys pricing
11 BUS 620 APPRENTICE TUTORS
- BUS 620 Week 4 DQ 2 Product Development Process
- BUS 620 Week 5 DQ 1 Marketing Channels
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- Product Development Process. Do an internet
search of the new product development process of
any product of your choice, and analyze the
process for developing the product. Review the
reasons why new products fail and make
- challenges that organizations face in the
effective transition between selling products
using the traditional brick and mortar marketing
channel and selling products online. Synthesize
the strategies that organizations like Zara and
Wal-Mart- two companies that are having
difficulty developing eCommerce capability can
implement to increase the effortless movement of
customers between
12 BUS 620 APPRENTICE TUTORS
- BUS 620 Week 5 DQ 2 Going Global
- BUS 620 Week 5 Marketing in a Global Economy
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- Going Global. Identify the strategies for
entering into the global market. Assess the
strengths and limitations of each. Give an
example of a company that has made a success of
doing business in the global economy. What
lessons from
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- Marketing in a Global Economy. Review the
following article - Faris, S. (2012). Grounds zero A Starbucks-free
Italy. Bloomberg Businessweek. Retrieved from
Proquest.
13 BUS 620 APPRENTICE TUTORS
- BUS 620 Week 6 DQ 1 Proctor
- BUS 620 Week 6 DQ 2 Creating a Plan
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- Proctor Gamble in Vietnam. Review the article
- Coleman-Lochner, L. (2012). PG plays
kindergarten catch-up with Unilever in
Vietnam. Bloomberg. Retrieved from
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- Creating a Plan. Provide a brief overview of the
product for which you are going to write your
Marketing Plan. Why did you choose it? Which
elements of the plan are you having difficulty
with? What additional information would be needed
to make the most informed strategic
14 BUS 620 APPRENTICE TUTORS
- BUS 620 Week 6 Final Paper
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- Develop a marketing plan for the successful
development, commercialization and introduction
of any product of your choice in the market
place. You are required to (1) analyze the
general business situation in detail, including
organizational strengths and weaknesses,
environmental opportunities and
15 BUS 620 APPRENTICE TUTORS
For more course tutorials visit www.uophelp.com