BUS 620 APPRENTICE TUTORS UOPHELP - PowerPoint PPT Presentation

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BUS 620 APPRENTICE TUTORS UOPHELP

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BUS 620 Week 1 DQ 1 What is Marketing (Ash Course) BUS 620 Week 1 DQ 2 Marketing Strategies (Ash Course) BUS 620 Week 1 The Future of the New York Times (Ash Course) BUS 620 Week 2 DQ 1 Buyer Behavior (Ash Course) BUS 620 Week 2 DQ 2 Customer Needs (Ash Course) BUS 620 Week 2 Industry Forecasting (Ash Course) BUS 620 Week 3 DQ 1 Braining Nordstrom (Ash Course) BUS 620 Week 3 DQ 2 Marketing Segmentation (Ash Course) BUS 620 Week 3 The Case of the New Apple, Inc. (Ash Course) BUS 620 Week 4 Ad Compaign - Article Review (Ash Course) BUS 620 Week 4 DQ 1 The Role of Pricing (Ash Course) BUS 620 Week 4 DQ 2 Product Development Process (Ash Course) BUS 620 Week 5 DQ 1 Marketing Channels (Ash Course – PowerPoint PPT presentation

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Title: BUS 620 APPRENTICE TUTORS UOPHELP


1
BUS 620 APPRENTICE TUTORS
  • For more course tutorials visit
  • www.uophelp.com

2
BUS 620 APPRENTICE TUTORS
  • BUS 620 Entire Course (Ash Course)
  • BUS 620 Final Marketing Plan
  •  
  • BUS 620 Week 1 DQ 1 What is Marketing (Ash
    Course)
  • BUS 620 Week 1 DQ 2 Marketing Strategies (Ash
    Course)
  • BUS 620 Week 1 The Future of the New York Times
    (Ash Course)
  • BUS 620 Week 2 DQ 1 Buyer Behavior (Ash Course)
  • BUS 620 Week 2 DQ 2 Customer Needs (Ash Course)
  • BUS 620 Week 2 Industry Forecasting (Ash Course)
  • BUS 620 Week 3 DQ 1 Braining Nordstrom (Ash
    Course)
  •  
  • BUS 620 Final Marketing Plan
  •  
  •  

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BUS 620 APPRENTICE TUTORS
  • BUS 620 Industry Forecasting
  • BUS 620 Promotion
  •  
  • BUS 620 Industry Forecasting
  • BUS 620 Promotion

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BUS 620 APPRENTICE TUTORS
  • BUS 620 Retail Business Analysis
  • BUS 620 Space and Place
  • BUS 620 Retail Business Analysis
  • BUS 620 Space and Place

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BUS 620 APPRENTICE TUTORS
  • BUS 620 The Exchange Relationship
  • BUS 620 Week 1 DQ 1 What is Marketing
  • BUS 620 The Exchange Relationship
  •  
  • What is Marketing? Marketing has often been
    defined in terms of satisfying customers needs
    and wants. Critics, however, maintain that
    marketing goes beyond that and creates needs and
    wants that did not exist before. They feel
    marketers encourage consumers to spend more money
    than they should on

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BUS 620 APPRENTICE TUTORS
  • BUS 620 Week 1 DQ 2 Marketing Strategies
  • BUS 620 Week 1 The Future of the New York Times
  • Think About It activity in Section 1.2 of the
    text
  • Select a consumer product of personal
    interestone that you have purchased within the
    past six months. It can be anything, just as long
    you are familiar with the product and generally
    understand how it is marketed. Using the matrix
    model of marketing management in Table
  •  
  • Read the article The Future of the New York
    Times, BusinessWeek, January 17, 2005, 64-72
    (Also Posted in the Announcement page).
  • Readership through circulation and news quality
    are key ingredients to

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BUS 620 APPRENTICE TUTORS
  • BUS 620 Week 2 DQ 1 Buyer Behavior
  • BUS 620 Week 2 DQ 2 Customer Needs
  •  
  • Buyer Behavior. The typical buying process
    consists of the following sequence of events
    problem recognition, information search,
    evaluation of alternatives, purchase decision,
    and post purchase behavior. What specifically do
    you do as a consumer in each of these stages in a
    high involvement purchase like buying a
  •  
  • Customer Needs. Visit GE Healthcare
    (www.gehealthcare.com/). In context to the major
    points of chapter 5, define how GE is addressing
    the needs of their hospital customers by the
    design of this Web

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BUS 620 APPRENTICE TUTORS
  • BUS 620 Week 2 Industry Forecasting
  • BUS 620 Week 3 DQ 1 Braining Nordstrom
  •  
  • Industry Forecasting. Identify an industry of
    choice (Auto Industry, Healthcare, PC or
    Telecommunications). Using the PESTEL analysis
    from the readings, discuss and analyze the
    factors that may impact the industry and the
    successful
  •  
  • Branding Nordstrom. After reading the article
    Conservative Nordstrom to sell trendy Topshop
    fashions, respond to the following

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BUS 620 APPRENTICE TUTORS
  • BUS 620 Week 3 DQ 2 Marketing Segmentation
  • BUS 620 Week 3 The Case of the New Apple
  •  
  • Marketing Segmentation. What are the different
    levels of market segmentation? Synthesize the
    segmentation strategies that manufacturers of
    personal computers should implement to attract
    both the Gen Y and baby boomer
  •  
  • The Case of the New Apple, Inc. Read the article
  • Burrows, P., Satariano, A. (2012). Can Phil
    Schiller keep Apple cool? Bloomberg Businessweek.
    Retrieved from http//www.businessweek.com/article
    s/2012-06-07/can-phil-schiller-keep-apple-coolp2
  • Assignment Instructions

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BUS 620 APPRENTICE TUTORS
  • BUS 620 Week 4 Ad Compaign
  • BUS 620 Week 4 DQ 1 The Role of Pricing
  • the article
  • Stanford, D. (2012). Mountain Dew wants some
    street cred. Bloomberg Businessweek. Retrieved
    from
  •  
  • The Role of Pricing. Review the article
  • Mohammed, R. (2012). J.C. Penneys risky new
    pricing strategy. Harvard Business Review.
  • Is your own buying behavior influenced by coupons
    and sales?
  • Why do you think J.C. Penneys pricing

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BUS 620 APPRENTICE TUTORS
  • BUS 620 Week 4 DQ 2 Product Development Process
  • BUS 620 Week 5 DQ 1 Marketing Channels
  •  
  • Product Development Process. Do an internet
    search of the new product development process of
    any product of your choice, and analyze the
    process for developing the product. Review the
    reasons why new products fail and make
  • challenges that organizations face in the
    effective transition between selling products
    using the traditional brick and mortar marketing
    channel and selling products online. Synthesize
    the strategies that organizations like Zara and
    Wal-Mart- two companies that are having
    difficulty developing eCommerce capability can
    implement to increase the effortless movement of
    customers between

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BUS 620 APPRENTICE TUTORS
  • BUS 620 Week 5 DQ 2 Going Global
  • BUS 620 Week 5 Marketing in a Global Economy
  •  
  • Going Global. Identify the strategies for
    entering into the global market. Assess the
    strengths and limitations of each. Give an
    example of a company that has made a success of
    doing business in the global economy. What
    lessons from
  •  
  • Marketing in a Global Economy. Review the
    following article
  • Faris, S. (2012). Grounds zero A Starbucks-free
    Italy. Bloomberg Businessweek. Retrieved from
    Proquest.

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BUS 620 APPRENTICE TUTORS
  • BUS 620 Week 6 DQ 1 Proctor
  • BUS 620 Week 6 DQ 2 Creating a Plan
  •  
  • Proctor Gamble in Vietnam. Review the article
  • Coleman-Lochner, L. (2012). PG plays
    kindergarten catch-up with Unilever in
    Vietnam. Bloomberg. Retrieved from
  •  
  • Creating a Plan. Provide a brief overview of the
    product for which you are going to write your
    Marketing Plan. Why did you choose it? Which
    elements of the plan are you having difficulty
    with? What additional information would be needed
    to make the most informed strategic

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BUS 620 APPRENTICE TUTORS
  • BUS 620 Week 6 Final Paper
  •  
  • Develop a marketing plan for the successful
    development, commercialization and introduction
    of any product of your choice in the market
    place. You are required to (1) analyze the
    general business situation in detail, including
    organizational strengths and weaknesses,
    environmental opportunities and

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BUS 620 APPRENTICE TUTORS
For more course tutorials visit www.uophelp.com
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