The objective of Retail Marketing

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The Objective of Retail Marketing
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Retail Marketing
Retail marketing is an integral part of a
promotional strategy. It plays an important role
in advertising and promotion of your products and
services.
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Maximises Results of Advertising Process
Retail advertising helps in optimising the
advertising process.
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Optimises Category Sales
The distributors get categorised by the product
that they offer to the retailers.
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Cross-Selling and Up-Selling
Retail marketing also encourages cross-selling
and up-selling of products and merchandise.
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Enables Shopper Navigation
Location of products is also among the various
functions of retail marketing.
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