Brand strategy (1) - PowerPoint PPT Presentation

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Brand strategy (1)

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A logo and slogan are just key elements that make impressions on your brand. Branding is necessary for products and the services you offer to huge consumer market. Brand helps you to stand up from you competition. – PowerPoint PPT presentation

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Title: Brand strategy (1)


1
  • Brand strategy
  • A brand is more than logo, name or slogan its
    the entire experience your prospects and the
    customers who have with your company, product or
    service. Your brand
  • strategy defines what you stand for and a promise
    you make to your customers. A logo and slogan
    are just key elements that make impressions on
    your brand. Branding is necessary for products
    and the services you offer to huge consumer
    market. Brand helps you to stand up from you
    competition. An effective brand strategy gives
    you a specific position in increasingly
    competitive markets. A brand is a promise to
    customer for their expectations for product. It
    says how much they expect from your product, how
    much they love your product. And it
    differentiates you from your competitors.
  • An effective brand strategy gives you a major
    scale in increasingly competitive markets. A
    brand strategy is how, what and to whom you plan
    to communicate and deliver your brand messages.
    How you advertise your product is part of your
    brand strategy. Your product distribution
    channels are also a part of your brand strategy.
    How you study the market, the needs of your
    customer are also a part of your Brand Strategy.
    To get more success an organization should have
    a perfect strategy. For a perfect Brand strategy
    an organization have study below things.
  • Need to search the market
  • Need to know customers demand
  • Quality of product and service should be the
    best.
  • What are the benefits and features of your
    products or services?
  • What do your customers already think of your
    company?
  • What more you should give to the customers.
  • Successful brand strategy creates brand equity.
    This means the amount of money that customers
    are paying is just because its your brands
    product. In addition to generating revenue,
    brand equity makes your company more valuable
    among all other.

There is a link between a successful business and strong branding. Branding is a heart of There is a link between a successful business and strong branding. Branding is a heart of
the business. Branding strategy helps you know your stand in market. A branding strategy the business. Branding strategy helps you know your stand in market. A branding strategy the business. Branding strategy helps you know your stand in market. A branding strategy
helps establish a product within the market and to build a unique brand that will grow in a helps establish a product within the market and to build a unique brand that will grow in a helps establish a product within the market and to build a unique brand that will grow in a
saturated marketplace. Below are commonly used branding strategies
Company Name
Sometimes a company name itself becomes a brand.
And the ranges of products they deliver are
famous in customer just because of the company
name.
2
Attitude Branding Brands whose value comes in
first choice while purchasing products. The prize
of that product becomes secondary thing are said
to be "identity brands. Some brands have such a
strong identity that they became "iconic
brands". Brand Extension Many fashion and
designer companies, fragrances, shoes, vehicles,
furniture, and hotels have its own value in
market. Actually the product is not different
than that which are already in the market,
except it has a brand name marking. For more
detail please visit pixlgraphx.com or call us
201-553-1200
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