Title: Brand strategy (1)
1- Brand strategy
- A brand is more than logo, name or slogan its
the entire experience your prospects and the
customers who have with your company, product or
service. Your brand - strategy defines what you stand for and a promise
you make to your customers. A logo and slogan
are just key elements that make impressions on
your brand. Branding is necessary for products
and the services you offer to huge consumer
market. Brand helps you to stand up from you
competition. An effective brand strategy gives
you a specific position in increasingly
competitive markets. A brand is a promise to
customer for their expectations for product. It
says how much they expect from your product, how
much they love your product. And it
differentiates you from your competitors. - An effective brand strategy gives you a major
scale in increasingly competitive markets. A
brand strategy is how, what and to whom you plan
to communicate and deliver your brand messages.
How you advertise your product is part of your
brand strategy. Your product distribution
channels are also a part of your brand strategy.
How you study the market, the needs of your
customer are also a part of your Brand Strategy.
To get more success an organization should have
a perfect strategy. For a perfect Brand strategy
an organization have study below things. - Need to search the market
- Need to know customers demand
- Quality of product and service should be the
best. - What are the benefits and features of your
products or services? - What do your customers already think of your
company? - What more you should give to the customers.
- Successful brand strategy creates brand equity.
This means the amount of money that customers
are paying is just because its your brands
product. In addition to generating revenue,
brand equity makes your company more valuable
among all other.
There is a link between a successful business and strong branding. Branding is a heart of There is a link between a successful business and strong branding. Branding is a heart of
the business. Branding strategy helps you know your stand in market. A branding strategy the business. Branding strategy helps you know your stand in market. A branding strategy the business. Branding strategy helps you know your stand in market. A branding strategy
helps establish a product within the market and to build a unique brand that will grow in a helps establish a product within the market and to build a unique brand that will grow in a helps establish a product within the market and to build a unique brand that will grow in a
saturated marketplace. Below are commonly used branding strategies
Company Name
Sometimes a company name itself becomes a brand.
And the ranges of products they deliver are
famous in customer just because of the company
name.
2Attitude Branding Brands whose value comes in
first choice while purchasing products. The prize
of that product becomes secondary thing are said
to be "identity brands. Some brands have such a
strong identity that they became "iconic
brands". Brand Extension Many fashion and
designer companies, fragrances, shoes, vehicles,
furniture, and hotels have its own value in
market. Actually the product is not different
than that which are already in the market,
except it has a brand name marking. For more
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