Anatomy of a Great SEO Campaign

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SEO CAMPAIGN
ANATOMY OF A GREAT
Organic Search Technology
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Recipe for a Success SEO Campaign
Search Engine Optimisation (SEO) is a set of
techniques and strategies to achieve maximum site
exposure where a high search engine ranking is
often a key goal. A successful SEO campaign often
cannot be easily achieved in a short period,
rather it is often an accumulation of various
components, such as quality content or existing
site popularity that cannot be created overnight.
Some key areas of an SEO campaign are listed
below.
1. SEO Keyword Research SEO keyword research
needs to measure and understand the volume of
keywords in the target market. Good keywords have
extremely high volume and high competition and
require understanding how others are using them
in their SEO campaigns. 2. Building the
content In order to optimise your website on
search engine, beside the quality factor, the
content should include the chosen keywords.
Keywords appear in the content, title, headings
and subheadings. A tip for optimising the content
is to write the content naturally, then highlight
the keywords. However, from an SEO perspective,
if your content is too keyword dense, Google will
consider it as spam.
4. Off-page Optimisation Off-page optimisation
is the last step in building your SEO campaign.
When starting an SEO campaign, you have to make
sure that you have a portfolio of social media
tools and directories that you need to register.
The purpose of this portfolio is first, building
the trust to Google search, and second, to
attract more traffic to your website through
these social media tools and directories.

• 3. On-page Optimisation
• Once your content is ready, the next step is to
  optimise the on-page attributes. The purpose of
  this step is to increase your site ranking on
  Search Engine Result Pages (SERPs). For the
  success of an SEO campaign, the following
  elements of SEO on-page optimisation need to be
  done
• Page content optimisation
• Rich Snippet Optimisation
• Content Update Frequency

The two most important elements to remember is
first, the consistency in company name, address,
phone number and other general information, and
second, the frequency of the interaction with
your audience on social media. Following these
steps will ensure the success of your SEO
campaign.
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Anatomy of a great SEO Campaign
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Get in touch
support_at_ostechnology.com.au
[phone]
Sydney, Australia
At Organic Search Technology, we will help you
rank above your competitors for search terms most
people would only dream of dominating. Our SEO
service and packages have been trusted by
businesses since 2004