Message on Hold a Gateway to Success

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Message on Hold a Gateway to Success
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There are three main avenues for commerce in a
busy business the front door, the internet, and
the phone. The problem is that most companies
overlook the phone even though it presents a
great opportunity to escalate your sales. You
need effective messages on hold program so as to
communicate with your audience who are already
interested in your products or services. 
Keeping your callers occupied while they wait
for their turn to speak to your customer care
representatives. Messages on hold ensure that
your callers are engaged and they are more likely
to respond if you follow some simple
strategies.   
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Get to the point Since there is a difference
between a print copy and an audio copy of
messages on hold, this doesnt necessarily mean
that when it looks good on paper it will
automatically be fine on audio. When people read
they can self-edit the non-essential details and
pick what they need callers cannot do self-edit.
You must ensure that the message says only that
which to be said hence the need for truly
professional input. 
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Know your average hold time It is important that
as a company you have at least a rough idea of
what the average hold time is for callers to your
business. Remember that callers can only absorb
so much information as they hold your on hold
messages should not end up being and endless
recitation you should ask your music on hold
company to space the messages in such a way that
there are musical interludes between the messages
so as to give them a break and time to absorb. 
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Update your messages regularly You must also
ensure that your messages on hold are updated
periodically so that they become up to date and
relevant they dont have to be generic and bland
to such an extent that a regular caller knows
just what they are going to be subjected to. You
want to think about your current promotions and
any other important announcements that you may
want to make from time to time. When you plan
ahead, you may want to leverage the power of
messages in addition to hold music there are
advanced devices that can schedule the right time
to play a particular message.   
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Call to action Once you start changing and
refreshing the on hold messages regularly, you
need to be careful and especially if you discover
that you are hitting a dry spell sometimes
businesses forget to give a call to action tell
your caller what you would like them to do so you
remain in business.
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QLD 4211 admin_at_mediagroup.com.au61 (7) 5551
028861 (7) 5677 0635http//www.mediagroup.com.a
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