Know What Google Looks For In a Web Page

1
Know What Google Looks For In a Web Page
2

• Google changes its algorithms sometimes twice a
  day. NO, it is not trying to make it harder for
  you to push your website up in the rankings. It
  is doing its job To make it easier and faster
  for you to find the information you are looking
  for because, after all, Google is a search
  engine.
• According to Mimi Underwood, Senior Program
  Manager of Search Growth and Analysis at Google,
  developing algorithmic changes to the search
  process involves experimentation.

3

• Part of that experimentation is having
  evaluatorspeople who assess the quality of
  Googles search resultsprovide feedback on
  Googles experiments. Ratings from evaluators do
  not determine individual site rankings, but are
  used help Google understanding its experiments.
  The evaluators base their ratings on guidelines
  given to them the guidelines reflect what Google
  thinks search users want.

4

• In 2013, Google published its human rating
  guidelines to provide transparency on how Google
  works and to help webmasters understand what
  Google looks for in web pages. Since that time, a
  lot has changed notably, more people have
  smartphones than ever before and more searches
  are done on mobile devices today than on
  computers.
• Google often makes changes to the guidelines as
  its understanding of what users wants evolves,
  but Google has not shared an update publicly
  since then. However, Google recently completed a
  major revision of its rater guidelines to adapt
  to the new and growing mobile world, recognizing
  that people use search differently when they
  carry internet-connected devices with them all
  the time.

5

• This is not the final version of Googles rater
  guidelines. The guidelines will continue to
  evolve as search, and how people use it, changes.
  Google wont be updating the public document with
  every change, but we will try to publish big
  changes to the guidelines periodically.
• We expect our phones and other devices to do a
  lot, and Google wants to continue giving users
  the answers they're looking forfast!

6

• Do the pages on your website follow the new
  guidelines? If not, call Digital Marketing
  Sapiens for SEO services in San Antonio. Happy to
  help! 210-582-5842
• Copy curated by Irma Calderón Woodruff, Partner,
  Digital Marketing Sapiens (Google Partner)
  irma_at_DigitalMarketingSapiens.com