Instart Logic Extends Mobile App Acceleration By Acquiring Kwicr

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Instart Logic Extends Mobile App Acceleration by
Acquiring Kwicr
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The web versus app debate continues to be a point
of contention. There are valid arguments on both
sides. On the one hand, mobile browser usage is
growing at an unequivocally fast rate, but native
apps have clear ties to increased engagement and
a more seamless experience with the device. For
most businesses, its not becoming an either/or
tradeoff, but rather a dual-sided mobile strategy
 mobile web native app for maximum leverage.
Mobile web provides audience reach while native
apps provide rich experiences. With our
application delivery platform, which includes
a content delivery network (CDN), we have been
delivering acceleration benefits to our customers
across mobile web and native applications. For
native applications, specifically, we transcode
images and have cache/compress APIs, but are now
taking this one step further with optimizations
at the network layer. WE'RE EXCITED TO WELCOME
THE KWICR TEAM TO THE INSTART LOGIC
FAMILY! Kwicrs network layer optimizations and
analytics for native applications are a natural
complement that will enable our customers to
maximize the mobile experience for their users.
Through an SDK approach that integrates into an
Android or iOS application, Kwicr can dynamically
recover lost packets and intelligently sense
network conditions to maximize throughput. This
allows native apps to provode an interactive and
delightful experience for their users without
sacrificing performance. With todays pace of
innovation and the ubiquity of mobile devices,
delivering content to mobile is critical, but not
easy. It costs four times more to deliver the
same content to mobile than desktops due to the
difficulty in transmitting data reliably over
the air versus traditional fiber and cable. The
underlying transport protocols of the Internet
were not designed to support mobile broadband. As
a result, most latency and packet loss exists in
the wireless last mile, which negatively impacts
user experience. The adage "you never get a
second chance to make a first impression" holds
true here, as its estimated that 84 of users
will abandon an app if it fails to load more than
twice, according to a recent study done by
Stardust, a mobile testing service. As a result,
about 20 of apps are used once and then
abandoned. The combination of Instart Logic plus
Kwicr helps to solve this problem. It will be the
first of its kind to provide comprehensive
performance and security services across the
end-to-end delivery path regardless of device or
platform. As part of the Kwicr acquisition, key
engineering talent with deep roots in the telecom
and mobile app development space will join the
Instart Logic team. We will also be opening a new
Boston office, which will accommodate the team.
We are excited to move forward together and
deliver an amazing solution with Instart Logic
plus Kwicr. Give the Kwicr SDK a try Click here
to sign up for the beta.
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Instart Logic makes application delivery fast,
secure, and easy.
Instart Logic provides the first cloud
application delivery service in the world to
extend beyond the limited backend-only cloud
architectures of the past with an innovative,
intelligent end-to-end platform delivered as a
service.Our end-to-end platform combines
machine learning for performance and security
with a CDN for delivery. Designed for DevOps and
mobile-first applications.
Discover how it can work for your
website/application.
Request a Demo