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• ASHFORD BUS 307 Entire Course

• BUS 235 Week 1 DQ 1 Marketing Trends

• ASHFORD BUS 307 Week 1 DQ 1 Value Index
• ASHFORD BUS 307 Week 1 DQ 2 Business Mapping of
  Processes
• ASHFORD BUS 307 Week 2 DQ 1 Gantt vs Network
  Based Approach
• ASHFORD BUS 307 Week 2 DQ 2 Expected Values and
  Decision Trees
• ASHFORD BUS 307 Week 3 DQ 1 Forecasting Models

• Marketing Trends
• Consider the broad changes occurring in marketing
  today and identify themes that you believe are
  emerging from these changes. Can these themes and
  changes be related to societal forces? How?
  Provide examples of societal changes and how
  these changes have impacted the way marketing
  activities are conducted. Respond to at least two
  of your classmates postings.

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• BUS 235 Week 1 DQ 2 Customer Needs and Wants

• BUS 235 Week 2 DQ 1 Market Research

• Customer Needs and Wants
• Marketing has often been defined in terms of
  satisfying customers needs and wants however,
  marketing critics argue that marketing can be
  unethical by creating needs and wants that did
  not exist before. Marketing can encourage
  customers to spend money on goods and services
  they really do not need or want.

• Market Research
• Describe methods you would use to analyze one of
  these three different markets consumer,
  industrial or international markets. What
  challenges would you face to ensure accurate data
  gathering in the market and what recommendations
  would you make to overcome those challenges?
  Respond to at least two of your classmates
  postings.

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• BUS 235 Week 2 DQ 2 Customer Loyalty

• BUS 235 Week 3 DQ 1 Branding Debate

• Customer Loyalty
• Successful companies recognize that high
  satisfaction leads to high customer loyalty.
  Provide an example of a company to which you are
  loyal in terms of buying products or services.
  What marketing actions does the company take to
  promote your loyalty and satisfaction? Respond
  to at least two of your classmates postings.

• Branding Debate
• Take a position on one of the following
  statements a) All brands have a limited life as
  indicated by the product life cycle and will slip
  or disappear. b) There is no reason why a
  successful brand cant live forever. Provide
  examples to support your position. Respond to at
  least two of your classmates postings.

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• BUS 235 Week 4 DQ 2 Service Marketing

• BUS 235 Week 5 DQ 1 Super Bowl Advertising

• Service Marketing
• Identify the differences between product and
  service marketing. For example, how does Ashford
  market its services (education) differently than
  businesses offering products such as the retail
  store you visited in week three? Respond to at
  least two of your classmates postings.

• Super Bowl Advertising
• Super Bowl commercials cost millions of dollars
  (as an example, companies paid an average of 2.6
  million for 30 seconds of airtime in Super Bowl
  XLIV for the chance to reach a projected audience
  of 90 million viewers worldwide). View the latest
  Super Bowl ads.

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• BUS 235 Week 5 DQ 2 AMA

• BUS 235 Week 5 Final Paper The Marketing Mix
  (Amazon)

• AMA
• Visit the American Marketing Association, AMA,
  website and review the statement of ethics.
  Identify two companies that you believe integrate
  corporate social marketing in their overall
  strategic marketing plan. Provide examples.
  Respond to at least two of your classmates
  postings.

• Week 5 Final Paper
• The Marketing Mix
• Select an existing product and identify its
  target market. Describe how each variable of the
  marketing mix (product, price, place, and
  promotion) is being executed. Address at least
  three elements of each variable.

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• BUS 235 Week 3 Assignment Retail Store (Walmart)

• Week 3 Assignment
• Visit any retail establishment of your choice in
  order to gain specific knowledge about the
  marketing activities of the operation. Provide a
  2-3 page report on your visit using at least two
  references (one reference to be the textbook) to
  support your analysis. Suggested areas to analyze
  include
• 1. Type of outlet (convenience, shopping
  specialty, etc.)
• 2. Location Describe reason for specific
  location.
• 3. Customer profile Who shops there? Target
  market segments?
• 4. Unique competitive positioning What
  separates them from competition?
• 5. Categories of products (types, quality, brand,
  non-brand and assortment)
• 6. High, medium, low prices (example high
  quality-high price)

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